Jeep Marketing now "Ducking" to avoid loosing sales to Bronco

[North7]

So perhaps the Bronco is starting to affect Jeep sales, it seems Jeep Marketing feels they now have to use "Ducking" to sell Jeeps.

'World's largest rubber duck' at Detroit auto show celebrates Jeep 'ducking' movement

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[rayhil67]

That fact that Jeep can actually produce ordered Wranglers in 3 - 4 months makes me think the bronco is Helping jeep sales

 

[zuke]

Actually it sounds more like the Detroit Auto Show promoters came up with the duck idea, and I doubt Bronco Sales had anything to do with this choice.

Bronco's competition with Jeep Sales is answered with things like the Rubicon 392, and the Rubicon Extreme Recon Package. Those are the kind of things we should care about, as that benefits both the Ford and Jeep customers when competition forces innovation.

 

[Bud2020]

Title that picture: Bucking duckers since 2021.

 

[Bud2020]

Actually it sounds more like the Detroit Auto Show promoters came up with the duck idea, and I doubt Bronco Sales had anything to do with this choice.

Bronco's competition with Jeep Sales is answered with things like the Rubicon 392, and the Rubicon Extreme Recon Package. Those are the kind of things we should care about, as that benefits both the Ford and Jeep customers when competition forces innovation.

The old adage competition ‘drives’ innovation is true.

good for everyone, no doubt.

 

[BlueBronco]

Yeah, that giant duck is "famous" and not necessarily a Jeep thing. I think it even visited Fort Worth once if I remember correctly.

https://thebigduck.us/

 

[vrtical]

The old adage competition ‘drives’ innovation is true.

good for everyone, no doubt.

to market, Jeep is definitely winning that battle.

 

[tomdaniel]

I got ducked within hours of picking up my Bronco.
No. I will not be attending your Jeepers event.

 

[Headsong]

I'm not a Jeep guy....what's the whole duck thing about anyway?

And I'd agree that Bronco has likely helped Jeep with all the delays we've had. Made me look more than once....but I held out. Others won't.

 

[airishfan]

with people waiting years for a Bronco and dealerships charging way over MSRP is helping jeep sales

 

[604Bronco]

You've got to be ducking kidding me...

 

[BroncoWTFAN]

That fact that Jeep can actually produce ordered Wranglers in 3 - 4 months makes me think the bronco is Helping jeep sales

They have a major advantage, the same parts have been in production for years. Parts are also procured years ahead of actual production. Jeep knows how many they need to produce in a year and how long the same parts will be needed until a refresh. Jeep has that leg up for sure, but at some point things could tip the other way. Ive owned many Jeeps, still love them but the look is tired even if based on the classic. Not sure I love the new all EV Jeep design but it for sure borrows ideas from the Bronco.

Ford Bronco = Sold already or a long wait (outside of ADM issues)
Jeep on the lots looking for customers or quick order turnaround.

Each to their own.

 

[rayhil67]

I'm not a Jeep guy....what's the whole duck thing about anyway?

Im not sure if they started it but Quadratec was a big pusher of it, I live about 30min west of there HQ and I got ducked all the time in my JK

 

[Raptor911]

only because they have less tech and thus less chips.

to market, Jeep is definitely winning that battle.

 

[ZipZit]

That fact that Jeep can actually produce ordered Wranglers in 3 - 4 months makes me think the bronco is Helping jeep sales

Heres my new Bronco. I paid MSRP. Include the Extreme Recon 35 package. I waited 5 weeks for delivery.

And it came in a fun bright color. With a real tachometer , parking brake and without turbo (87 octane). Way fun to drive.

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