Thoughts on the modular top roof delay?

[TNcoupe]

Bring on the 2dr production!!!!

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[Heffe66413]

I'm one of those who will absolutely wait for the MOD top because for me, it's non-negotiable. That being said, is MY 23 going to be manufactured late next year or am I looking at calendar year 2023 or beyond?

I am like you in my thinking BUT I have to choose between enjoying my Bronco or being buried in it. Time waits on no man!

 

[Jeep4bronco86]

Go re-read your post, particularly the first sentence….and then decide who is stupid.

Update: your joke still isn't funny.

 

[fundelay]

The vehicle is not ready as that includes the tops and mass production capability. The roll out was poorly planned and I certainly wouldn't consider what they've 'accomplished' as "impressive".

I get the supply issues are out of their hands and Covid was/is a major factor but Ford needs to step their game up and communicate with reservation holders more. Ford should have included the hard top kit months ago when they knew there would even be a hint of trouble with the MIC top. Ford should have also had an alternative top for the 2DR (especially with all the early marketing materials showing off the fastback), instead of forcing people into the MIC top furthering the constraints. They should be balls to the wall looking for multiple alternative suppliers as a fail safe just for situations like this. Who signs off on a multi million dollar contract without vetting the supplier first? Even with a contract you still have and plan to pivot for any large scale projects.

I feel for everyone who waited for the mod top. I'd be beyond pissed if I ordered a vehicle in 2020 and was notified a full year later that I wouldn't get it until the beginning of 2023 when it was advertised to come out spring of 2021. We aren't ordering damn Ferrari's. These are supposed to be mass produced vehicles. Look at the launch of the Mach-e, Bronco Sport, and Maverik. All went or are going relatively smooth. I get they are made in different plants but still the point stands.

This is bad news for Ford especially when FCA and Toyota seems to have zero issue pumping out vehicles. Not to mention Nissan is about to officially show the new Frontier, which should be available this year. 2022 Tundra is looking like a possible option now...

Note I do not nor have I ever worked in the automotive industry but I have worked in logistics and shipping as a manufacturer. Shit happens yes, but you need to have a plan in place if things don't hash out as planned. If you don't have a plan you better be ready to bend over backwards to keep your reputation.

Time to sell that F stock I think before this hits the mass media.

I would be impressed if they delivered actual vehicles as opposed to late Friday, weekend "I'm so sorry" emails. Ford's knocking the "bummer" email deal outta the park! Kudos! Jim Farley should never be allowed to wear a puffy "Bronco" vest in a promo video ever again. Just deliver my Bronco with no top and I'll have a custom soft top made with my money. Seriously! #sosad

 

[MadMan4BamaNATL]

Bring on the 2dr production!!!!

I wouldn't hold breath on any truth in that; it's not what Ford said, only speculation.

As a 2 door order, I would love for my Bronco to get some priority, but not sure it's fair. I'm ok to wait on a 2022, but with no white top option now, sure, I'll take my Bronco now.

Who knows? I am lowering my expectations to none. However, not sure how much more disappointed I could become other than this now.

Starting to understand and remind myself why I've never purchased a domestic vehicle. No one is perfect, but damn, its just a roof!

 

[Beachin 74]

the mod top is going to be amazing and worth the wait

remember model year 23 is september next year

That's if the goal posts don't get moved again.........

 

[Rebel Bronc]

I think the delay of mod tops will especially hurt OBX and WT orders. Glossy bits need a glossy matching roof.

 

[GotGOAT]

Output at Webasto is normalizing but not at a rate that will keep up with current demand.

There are, um, other things in the works now to remedy the problem.

They're slower, uglier processes, but the supplier hasn't really left them a choice.

This is the news I want to see officially released.
Ford should be using every penalty and claw back clause in the Webasto contract.
They should bring the top production in house or to another vendor or two.

 

[Funksurfsoul]

I guess us here in Canada are unaffected as we did not receive any notice. LOL

I have a reservation for a 2door badlands with Mod top. Also manual..
really hope they still honour the MSRP and the email applies to us north of the border. - that or it would be handy as you mention (doesn’t affect us up here) - but very unlikely

 

[Wanted33]

Output at Webasto is normalizing but not at a rate that will keep up with current demand.

There are, um, other things in the works now to remedy the problem.

They're slower, uglier processes, but the supplier hasn't really left them a choice.

Very interesting news Ross (or should I say Stig ). I've thought all along Ford was probably much more pissed about this hard top debacle than me. For me if they can't build hard top Broncos it just meant mine would come at a later date. But for Ford, It means lost profits. And we all know that the Board of Directors, and share holders aren't going to put up with that for very long. Thanks again for the great, and useful tips my friend.

 

[cecrc881]

I think the delay of mod tops will especially hurt OBX and WT orders. Glossy bits need a glossy matching roof.

That’s precisely why I’m going to have to wait for the MOD top. My build is a Cactus Gray OBX and the black painted roof would match the grille and wheels perfectly. Body colored roof might work as well.

 

[AZ_Liberty]

I always expected the Mod top to be LATE 22, making it 23 implies that Ford is switching suppliers or bringing it in house.

The "gunner's hatch" is cool, but otherwise the MIC top is heavy enough as it is, and the MOD top is a lot heavier. I'm guessing the majority of the Mod top buyers will never actually take it off.

Capital tooling to make things like this is outragously expensive, and generally has a year long lead time for building. Which is why I think they are probably bringing it in house.

 

[Cridlon]

Output at Webasto is normalizing but not at a rate that will keep up with current demand.

There are, um, other things in the works now to remedy the problem.

They're slower, uglier processes, but the supplier hasn't really left them a choice.

Well I I'm happy that I switched to the soft top. Who knows when I would actually get my Bronco! With the hard top kit I am content waiting for a hard top that will be hopefully free of issues. Besides, I was considering having both tops anyway.

 

[BadBoyBroncoBilly]

I wonder if we will see an aftermarket prototype at Sema this year? I would be willing to order the soft top if I know we have an aftermarket option before 23. Personally I am a little nervous about ordering the soft top because I live in Vegas and the summer are Hot….

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