Do a quick Google search on price of average vehicle sold in 2022 and Q1 2023. The interwebs have all your answers.I don't know what the average is, when you factor in all the $70k plus vehicles, but when looking at some of the most popular cars sold (Camry's, Accords, Altimas, CRvs, Corollas, Rav4, etc), their MSRPs are mid to high 20s, and many of those have the features that Ford considers HIGH/LUX in the lowest level trims.
"ATLANTA, March 8, 2023 – The average transaction price (ATP) of a new vehicle in the United States declined in February 2023 to $48,763, a decrease of 1.4% ($705) from an upwardly-revised January reading of $49,468."
That's from COX Automotive and includes it all. I see you cherry picked a few low level vehicles, but none of those are relevant here. Who the heck buys a "car" these days anyway?
It's all SUVs and EVs and the average price is over $40K as I stated. As for what's High or Lux, that's marketing and everyone does it. Besides, that tech stuff is cheap as hell. What is expensive? Engines, transmissions, suspensions, and steering; this is where the cost of any vehicle either comes from, or has corners cut. Margins go up with options because the tech bits that make up higher trim levels are cheap for the manufacturer, so that's where they depend on profits; this is basic business in the world of manufacturing.
Cherry picking is usually a red flag in court, so let's not use the practice in efforts to win some cheap points in a debate; always comes back to bite.
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