[email protected]

Wildtrak
Well-Known Member
Base Sponsor (Level 1)
First Name
Zach
Joined
Sep 28, 2020
Threads
47
Messages
962
Reaction score
10,643
Location
Granger, IA
Vehicle(s)
Ford Mustang
Your Bronco Model
Wildtrak
Here is our update and outlook on the 2023 model year for all of our existing Bronco reservation holders.


Where we've been: We received a larger piece of the pie for the 2021 model year Broncos and with the allocation changes for 2022, our share of the overall Bronco production was cut significantly. We'll deliver 9 less broncos over the 2022 model year than in 2021 because of these changes.


2021 Model Year Bronco Deliveries - 164
2022 Model Year Bronco Deliveries - 105
Current Broncos with VINS - 50



2023 Bronco Allocation - as posted here, the 2023 Bronco allocation is based on 2 factors, neither of which is the amount of outstanding orders/reservations that the dealership holds.

1 - 50% of it is the share of nation sales for the last 3 yers (this number has gone up for us, but the 3 year average makes it very hard to move).

2 - 50% is based upon the share of nation sales for 2022 model year for Bronco and Bronco Sport. I detailed the decrease in the share of nation sales on Bronco above, but our aggressive discounting on the Bronco sport greatly increased our Bronco Sport sales going from 18 in 2021 model year to 64 in 2022 model year.

Our first month of allocation was 15 Broncos. I was hopefull that the Bronco COVP process would have been a part of the allocation formula, but since Ford made the decision to omit that factor. I would anticipate that 15 number being our typical monthly allocation. I would estimate 150-200 Broncos as our total 2023 allocation. This will put us well short of the 828 outstanding reservations that our dealership currently has.


What does this mean for our reservation holders? I'm still certain that the bronco orders won't be picked up in exact numerical order. Commodity restrictions will determine which Broncos get scheduled. Like in 2021 and 2022, we had some October reservations that were very 'commodity friendly' (think Big Bend, soft top) that got scheduled well before earlier reservations. I would not anticipate there being a very good chance of a reservation being scheduled if you are in the later 60-70% of our reservation holders.


Where do I stand in line? You can check the attached 2023 Bronco PDF and search your reservation number to find the applicable place in line.


How will price protection work for 2023 MY? With the change from one model year to another, Ford has typically applied a direct offer to the customer vehcile as a rebate. This is all the information we have below:
Price Protection.JPG



Will I have price protection for 2024? I believe Ford has stated previously that 2023 is the final year for price protection. This is not something we control, but a Ford corporate decision.


Will you continue to honor your discount? Yes, if you are a reservation holder with us, regardless of when the vehicle is fulfilled (2028 MY Bronco), we will honor our price protection discount on a non-allocation limited trim (ex. no heritage limited, or Bronco Raptor). We feel like its the least we can do for our customers and that discount will be honored at $1000 under invoice or $2000 under invoice depending on when the reservation was placed.


When will I be contacted about my order? We will have our staff prioritize the customers who have the longest held reservations and run through the list. If you'd like to send a Build & Price from Ford's website to [email protected] we can update that for you. We will process all of these orders by the November deadline.


What if I want to cancel my reservation? We certainly understand and can refund back your deposit of $100.


We are still offering 4% under invoice on Jeep Wranglers for anyone that would like to make the switch. You can email [email protected] with a build and price to get started.

This is certainly not what we had envisioned when we initially took reservations and we will do our best to hold up our end of the bargain.

Zach


Advertisement
 

Attachments

Monster79

Badlands
Well-Known Member
First Name
E
Joined
Mar 10, 2020
Threads
3
Messages
548
Reaction score
1,484
Location
Alabama
Vehicle(s)
15'Stang,07' F150,96' Bronco,93' Bronco,79' Bronco
Your Bronco Model
Badlands
Clubs
 
Man we got bumped back hard from the last list lol

Thanks for the info @[email protected]
 

lakesinai

Outer Banks
Well-Known Member
First Name
John
Joined
Mar 22, 2021
Threads
26
Messages
1,381
Reaction score
1,877
Location
Charleston SC
Vehicle(s)
2021 Bronco 4dr OBX MIC 2.7 Rear Locker A51 Roast
Your Bronco Model
Outer Banks
Clubs
 
Here is our update and outlook on the 2023 model year for all of our existing Bronco reservation holders.


Where we've been: We received a larger piece of the pie for the 2021 model year Broncos and with the allocation changes for 2022, our share of the overall Bronco production was cut significantly. We'll deliver 9 less broncos over the 2022 model year than in 2021 because of these changes.


2021 Model Year Bronco Deliveries - 164
2022 Model Year Bronco Deliveries - 105
Current Broncos with VINS - 50



2023 Bronco Allocation - as posted here, the 2023 Bronco allocation is based on 2 factors, neither of which is the amount of outstanding orders/reservations that the dealership holds.

1 - 50% of it is the share of nation sales for the last 3 yers (this number has gone up for us, but the 3 year average makes it very hard to move).

2 - 50% is based upon the share of nation sales for 2022 model year for Bronco and Bronco Sport. I detailed the decrease in the share of nation sales on Bronco above, but our aggressive discounting on the Bronco sport greatly increased our Bronco Sport sales going from 18 in 2021 model year to 64 in 2022 model year.

Our first month of allocation was 15 Broncos. I was hopefull that the Bronco COVP process would have been a part of the allocation formula, but since Ford made the decision to omit that factor. I would anticipate that 15 number being our typical monthly allocation. I would estimate 150-200 Broncos as our total 2023 allocation. This will put us well short of the 828 outstanding reservations that our dealership currently has.


What does this mean for our reservation holders? I'm still certain that the bronco orders won't be picked up in exact numerical order. Commodity restrictions will determine which Broncos get scheduled. Like in 2021 and 2022, we had some October reservations that were very 'commodity friendly' (think Big Bend, soft top) that got scheduled well before earlier reservations. I would not anticipate there being a very good chance of a reservation being scheduled if you are in the later 60-70% of our reservation holders.


Where do I stand in line? You can check the attached 2023 Bronco PDF and search your reservation number to find the applicable place in line.


How will price protection work for 2023 MY? With the change from one model year to another, Ford has typically applied a direct offer to the customer vehcile as a rebate. This is all the information we have below:
Price Protection.JPG



Will I have price protection for 2024? I believe Ford has stated previously that 2023 is the final year for price protection. This is not something we control, but a Ford corporate decision.


Will you continue to honor your discount? Yes, if you are a reservation holder with us, regardless of when the vehicle is fulfilled (2028 MY Bronco), we will honor our price protection discount on a non-allocation limited trim (ex. no heritage limited, or Bronco Raptor). We feel like its the least we can do for our customers and that discount will be honored at $1000 under invoice or $2000 under invoice depending on when the reservation was placed.


When will I be contacted about my order? We will have our staff prioritize the customers who have the longest held reservations and run through the list. If you'd like to send a Build & Price from Ford's website to [email protected] we can update that for you. We will process all of these orders by the November deadline.


What if I want to cancel my reservation? We certainly understand and can refund back your deposit of $100.


We are still offering 4% under invoice on Jeep Wranglers for anyone that would like to make the switch. You can email [email protected] with a build and price to get started.

This is certainly not what we had envisioned when we initially took reservations and we will do our best to hold up our end of the bargain.

Zach
Thank you for being an honest, upfront, informative Ford dealer, Zach. I appreciate the FordProtect plans you were offering in January of 2022.
 

Advertisement

Jnf

Black Diamond
Member
First Name
Jeff
Joined
Aug 14, 2020
Threads
1
Messages
16
Reaction score
23
Location
Illinois
Vehicle(s)
Mini Cooper, Cadillac XTS
Your Bronco Model
Black Diamond
Here is our update and outlook on the 2023 model year for all of our existing Bronco reservation holders.



Where do I stand in line? You can check the attached 2023 Bronco PDF and search your reservation number to find the applicable place in line.



Zach
Zach,

Something seems off with the list you attached. I went from#241 in July to #370 in Sept. Is the attached list correct? If so, how can someone be moved back over 130 spots????
 
OP
OP
Zach@Granger

[email protected]

Wildtrak
Well-Known Member
Base Sponsor (Level 1)
First Name
Zach
Joined
Sep 28, 2020
Threads
47
Messages
962
Reaction score
10,643
Location
Granger, IA
Vehicle(s)
Ford Mustang
Your Bronco Model
Wildtrak
Zach,

Something seems off with the list you attached. I went from#241 in July to #370 in Sept. Is the attached list correct? If so, how can someone be moved back over 130 spots????
This list is inclusive of all of our reservations. The list previously did not include reservations that were in "99" status. This list includes all 2023 orders, which is all of our orders because they are all in 99 status currently.
 

Jason

Badlands
Well-Known Member
First Name
Jason
Joined
Jul 17, 2020
Threads
0
Messages
276
Reaction score
1,977
Location
Colorado
Vehicle(s)
2002 Toyota Land Cruiser
Your Bronco Model
Badlands
Clubs
 
Zach, thanks again for your transparency.

For the 50 Broncos with VINs, are they included in your PDF, or have they already been removed?
 

Advertisement

Jnf

Black Diamond
Member
First Name
Jeff
Joined
Aug 14, 2020
Threads
1
Messages
16
Reaction score
23
Location
Illinois
Vehicle(s)
Mini Cooper, Cadillac XTS
Your Bronco Model
Black Diamond
This list is inclusive of all of our reservations. The list previously did not include reservations that were in "99" status. This list includes all 2023 orders, which is all of our orders because they are all in 99 status currently.
That doesn't explain how I moved back 130 spots??? Are you saying that the prior lists didn't really show orders that were in front of me??? If so, why did you exclude that information in the prior lists???
 

Broncobadlands2023

Badlands
Active Member
First Name
Billy
Joined
Aug 30, 2022
Threads
0
Messages
43
Reaction score
123
Location
Sacramento
Vehicle(s)
2019 Jeep Wrangler Rubicon
Your Bronco Model
Badlands
That doesn't explain how I moved back 130 spots??? Are you saying that the prior lists didn't really show orders that were in front of me??? If so, why did you exclude that information in the prior lists???
They weren’t active orders so they were irrelevant on if you got a prior year.
 

Jason

Badlands
Well-Known Member
First Name
Jason
Joined
Jul 17, 2020
Threads
0
Messages
276
Reaction score
1,977
Location
Colorado
Vehicle(s)
2002 Toyota Land Cruiser
Your Bronco Model
Badlands
Clubs
 
That doesn't explain how I moved back 130 spots??? Are you saying that the prior lists didn't really show orders that were in front of me??? If so, why did you exclude that information in the prior lists???
It actually does. In 2021 and 2022, people who were a status 99 didn’t have an order, so they weren’t on the list. This year, Ford is requiring all 99’s to place an order or cancel, so a bunch of them jumped back in line.
 

igotnoclevername

Wildtrak
Active Member
First Name
Jerry
Joined
Oct 26, 2020
Threads
0
Messages
42
Reaction score
82
Location
Clovis Ca
Vehicle(s)
Sequoia; Mustang Mach-E
Your Bronco Model
Wildtrak
Clubs
 
That doesn't explain how I moved back 130 spots??? Are you saying that the prior lists didn't really show orders that were in front of me??? If so, why did you exclude that information in the prior lists???
They were 99'd. There were 130 people in front of you on the list waiting for whatever option Ford didn't make available at the time (most likely tops). The fact there were "shadow" people on the list wasn't a secret, although I had no idea how many of them there were.
Advertisement

 

 
Top