An open letter to Ford.

[Badlux]

(please post your letter to Ford Motor Co. )

Dear Ford.
When I make a reservation at a restaurant, I expect walk-ins will not be served before me. But in your case, that seems to be ok with you. Dealer allocations have created an unfair environment and have alienated your customers. Your commitment should be with your customers in order of their reservation. We completely understand supply chain issues. But allowing walk ins to get a VIN number and build date when I had a reservation in July 2020 is down right insulting. Please get your priorities straight. Customer is supposed to come first.

Steve Dey

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[ChompSticks]

(please post your letter to Ford Motor Co. )

Dear Ford.
When I make a reservation at a restaurant, I expect walk-ins will not be served before me. But in your case, that seems to be ok with you. Dealer allocations have created an unfair environment and have alienated your customers. Your commitment should be with your customers in order of their reservation. We completely understand supply chain issues. But allowing walk ins to get a VIN number and build date when I had a reservation in July 2020 is down right insulting. Please get your priorities straight. Customer is supposed to come first.

Steve Dey

When you go to a restaurant do you expect them to hold the table if your entire party is not there for another 2 hours?

dealer allocation does suck though

 

[Newbie]

(please post your letter to Ford Motor Co. )

ok

 

[604Bronco]

'Nuff said:

 

[Compta38]

When you go to a restaurant do you expect them to hold the table if your entire party is not there for another 2 hours?

dealer allocation does suck though

Completely irrelevant to the subject at hand.

The fact there are people that reserved within a few hours of reveal that don't have a vin while people that walked in LAST WEEK to place an order and get a Vin is disgusting.

I'm going to hold strong for now, maybe even a few more months but at some point I'm just going to buy something else and it WILL NOT be a Ford product.

My wife and I will soon have our youngest graduate and with that we wanted to spend the summer going on little adventures with this vehicle. We have worked very hard to get to this point and damn deserve it but month after month Ford has done nothing but shit on the ones that have supported this launch from the get go.

 

[Living off road]

(please post your letter to Ford Motor Co. )

Dear Ford.
When I make a reservation at a restaurant, I expect walk-ins will not be served before me. But in your case, that seems to be ok with you. Dealer allocations have created an unfair environment and have alienated your customers. Your commitment should be with your customers in order of their reservation. We completely understand supply chain issues. But allowing walk ins to get a VIN number and build date when I had a reservation in July 2020 is down right insulting. Please get your priorities straight. Customer is supposed to come first.

Steve Dey

As a July 16 2020 reservation with no information whatsoever from Ford , I am more than insulted. You put it so nicely.

 

[ChompSticks]

Completely irrelevant to the subject at hand.

The fact there are people that reserved within a few hours of reveal that don't have a vin while people that walked in LAST WEEK to place an order and get a Vin is disgusting.

I'm going to hold strong for now, maybe even a few more months but at some point I'm just going to buy something else and it WILL NOT be a Ford product.

My wife and I will soon have our youngest graduate and with that we wanted to spend the summer going on little adventures with this vehicle. We have worked very hard to get to this point and damn deserve it but month after month Ford has done nothing but shit on the ones that have supported this launch from the get go.

I've noticed that most people getting a VIN are the ones ordering a 4 door soft top. base or big bend

 

[Cornbred]

My wife’s dealer laughed at her first day reservation, called it “worthless.” Actually said she’d be better off not using it.

 

[Compta38]

I've noticed that most people getting a VIN are the ones ordering a 4 door soft top. base or big bend

If Ford can't build higher end trims then they need to let us know so we can just buy something else then.

 

[LABlueBronco]

Completely irrelevant to the subject at hand.

The fact there are people that reserved within a few hours of reveal that don't have a vin while people that walked in LAST WEEK to place an order and get a Vin is disgusting.

I'm going to hold strong for now, maybe even a few more months but at some point I'm just going to buy something else and it WILL NOT be a Ford product.

My wife and I will soon have our youngest graduate and with that we wanted to spend the summer going on little adventures with this vehicle. We have worked very hard to get to this point and damn deserve it but month after month Ford has done nothing but shit on the ones that have supported this launch from the get go.

When did your order actually go in and receive your order confirmation email? What is your option list? Trying to get a feel of the land since I'm kinda new here and have two constraints, myself.

I'm asking because I ordered (sat with saleslady with WBDO access herself) my Bronco in person on December 11th, didn't get the email. I texted my saleslady on Dec 12th and she looked back in WBDO and for whatever reason, it didn't save my address. Within 30 minutes of correcting that, I received my confirmation email. She told me without that email, either email address entered wrong or Ford never received your order.

First dealership (not small one either) I visited didn't even have a person with WBDO access there. Guy is at the other one 2 hours away. Didn't feel comfortable with the situation.

I'm sorry, but I have seen alot of people that have reservations, but order is in 99 status, or never even submitted to Ford. That is a dealer problem, of course.

 

[sgraing1]

My open letter..........

Dear Ford,
Get more hard tops, get more tow pkgs. Build less Rangers.

There you go.
Don't expect much.

 

[Booback]

(please post your letter to Ford Motor Co. )

Dear Ford.
When I make a reservation at a restaurant, I expect walk-ins will not be served before me. But in your case, that seems to be ok with you. Dealer allocations have created an unfair environment and have alienated your customers. Your commitment should be with your customers in order of their reservation. We completely understand supply chain issues. But allowing walk ins to get a VIN number and build date when I had a reservation in July 2020 is down right insulting. Please get your priorities straight. Customer is supposed to come first.

Steve Dey

@Ford Motor Company @mrlevine

 

[Brongo]

When you go to a restaurant do you expect them to hold the table if your entire party is not there for another 2 hours?

dealer allocation does suck though

I didn't reserve my Bronco with additional people. Not sure I get the comparison here.

Wait, is there a new Bronco Nation Cafe opening next to the Hard Rock I didn't know about?

 

[Compta38]

When did your order actually go in and receive your order confirmation email? What is your option list? Trying to get a feel of the land since I'm kinda new here and have two constraints, myself.

I'm asking because I ordered (sat with saleslady with WBDO access herself) my Bronco in person on December 11th, didn't get the email. I texted my saleslady on Dec 12th and she looked back in WBDO and for whatever reason, it didn't save my address. Within 30 minutes of correcting that, I received my confirmation email. She told me without that email, either email address entered wrong or Ford never received your order.

First dealership (not small one either) I visited didn't even have a person with WBDO access there. Guy is at the other one 2 hours away. Didn't feel comfortable with the situation.

I'm sorry, but I have seen alot of people that have reservations, but order is in 99 status, or never even submitted to Ford. That is a dealer problem, of course.

order date doesn't matter at all as long as it's in during scheduling. My reservation timestamp is 4am 7/14/2020. My order status was a 10 for 2021 and is a 10 again in 2022.

My build is as follows and I'm not willing to negotiate it any further.

4 door Badlands Area 51
2.7 V6/auto
MIC top
Sasquatch
High package

 

[ChompSticks]

I didn't reserve my Bronco with additional people. Not sure I get the comparison here.

Wait, is there a new Bronco Nation Cafe opening next to the Hard Rock I didn't know about?

But what I meant, is that your party of 5 is compared to your list of constraints. Makes sense in my head. Lol

you missed that memo.

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