Bronco price increased again!

[Sherminiator]

On the other hand 5 years from now, if Ford still has chip/hardtop issue, that would be odd (and Ford would be in a different kind of hurt). Also I don't think 5 years from now, we will still be seeing COVID restrictions as we do now (even though some in my community basically want masking and restrictions forever, ugh).

It will be interesting to see how things play out, and when Bronco will cross over to become a regular mass produced vehicle, which was (and I assume still is) Ford's intention.

The Bronco is mass produced vehicle-they are making 8-10-12k units a month. The big issue is all the reservations, which basically accounted for a normal years worth of production. Then add in the higher end models that have been wrought with supply issues and the MIC top production problems with that demand.

I think we are still at least a year out before things "return to normal" supply wise and that is the best case scenario (I'm thinking maybe Summer 2023). I think we will still dealing with COVID related things till the US election in November.

Though it is very curious that outside of QE2 coming down with COVID, I haven't heard much at all about it...almost like its not an issue anymore.

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[Bt_ostate]

When they thought they'd be getting a huge amount of sales that didn't materialize(volume sales). Gamed the system and allocation slapped them good (didn't work out so well). Offered low ball price hoping to get massive amount of sales, but didn't consider Ford might enact allocation constraints and that they did both themselves and their customers a disservice promising something they couldn't deliver (a bronco timely if at all). Low balling has never worked out very well long term.

My bigger point is Ford not the dealer is causing the delays and misinformation and they not a dealer should eat the increases. It isn't the dealer's fault so why expect them to eat anything?

Low balling to make it up in volume doesn't always work out, especially when you're a smaller operator.

 

[vzqhsg]

Looks like Ford increased the price again! What does that means to folks who already placed the order?

Base: $30,800/$34,700
Big Bend: $35,285/$37,380
Black Diamond: $37,950/$40,045
Outer Banks: $40,855/42,950
Badlands: $44,495/$46,590
Wildtrack: $49,780/$51,225


Updated with latest bulletin on price protection, posted by @notbuildingrockets

A bulletin was just emailed last night to employees:





To summarize price protection:


This program will run from Dec 16, 2021 - Dec 31, 2023.

Important to note are the dates listed and the fact that 100% of the price protection must be passed on to the customer, so ensure that your dealer is doing that. Ask your sales person and then ask their sales manager. Don't leave money on the table. We've already waited long enough and some of us have had mark-ups and other games played. Get every penny you can for the shit show that has been this ordering process!

OK $64K ?? If you have an order for a 2022 and it gets moved to 2023, does Ford eat the overage because they can't deliver??

 

[Heath Aggen]

When they thought they'd be getting a huge amount of sales that didn't materialize(volume sales). Gamed the system and allocation slapped them good (didn't work out so well). Offered low ball price hoping to get massive amount of sales, but didn't consider Ford might enact allocation constraints and that they did both themselves and their customers a disservice promising something they couldn't deliver (a bronco timely if at all). Low balling has never worked out very well long term.

My bigger point is Ford not the dealer is causing the delays and misinformation and they not a dealer should eat the increases. It isn't the dealer's fault so why expect them to eat anything?

It is amazing that we are at this point in time when the thought of a dealer discounting a vehicle off msrp becomes an issue. It wasn't very long ago that the very thought of paying msrp was just crazy. We expected and dare I say demanded a discount off of msrp or we were taking our buisness elsewhere. I purchased a truck at the beginning of 2020 right before covid began to control our lives and paid 8000 below msrp on a very desirable 2020 2500 Duramax GMC Sierra, not a previous year model, new body style. I didn't have to ask for that, its what they offered. This new reality that world seems to have embraced with open arms it so counter intuitive to everything I have known about buying cars over the last 32 years. I guess I'm old enough to lament the good ol days. But we all need to get back to that place where we know that dealers can sell a car for less than msrp and still be good, because like they have always told me, new cars bring them in, used cars are where we make bank. Peace

 

[vzqhsg]

It is amazing that we are at this point in time when the thought of a dealer discounting a vehicle off msrp becomes an issue. It wasn't very long ago that the very thought of paying msrp was just crazy. We expected and dare I say demanded a discount off of msrp or we were taking our buisness elsewhere. I purchased a truck at the beginning of 2020 right before covid began to control our lives and paid 8000 below msrp on a very desirable 2020 2500 Duramax GMC Sierra, not a previous year model, new body style. I didn't have to ask for that, its what they offered. This new reality that world seems to have embraced with open arms it so counter intuitive to everything I have known about buying cars over the last 32 years. I guess I'm old enough to lament the good ol days. But we all need to get back to that place where we know that dealers can sell a car for less than msrp and still be good, because like they have always told me, new cars bring them in, used cars are where we make bank. Peace

AMEN!!

 

[vzqhsg]

OK $64K ?? If you have an order for a 2022 and it gets moved to 2023, does Ford eat the overage because they can't deliver??

I called my dealer...Should have done that before. He has 6 Broncos, not a one mine, & 8 F-150s that are waiting for chips, not potato, sitting in Ice Mountain. He said there is a new chip shortage. No details when they will get delivered. He hopes to see something on mine someday soon or Sunday noon. At least my price is locked it. But if you never get a truck, does the price lock really mean anything. Kind of like if a tree falls in the woods and no ones around...

 

[Carolina Jim]

Farley: " Ford’s distribution costs are $3,000 to $4,000 higher than Tesla’s."

Somebody gotta pick up the slack

 

[ColeTrain84]

please update what you hear back. I hope they honor your pricing.

I heard back today and he said my price is locked in at what it was at the time of my order and that this was effecting new orders. He said some dealers will add it to people's MSRP but they will not be

 

[broncohopeful]

2023 Base price

 

[Bt_ostate]

It is amazing that we are at this point in time when the thought of a dealer discounting a vehicle off msrp becomes an issue. It wasn't very long ago that the very thought of paying msrp was just crazy. We expected and dare I say demanded a discount off of msrp or we were taking our buisness elsewhere. I purchased a truck at the beginning of 2020 right before covid began to control our lives and paid 8000 below msrp on a very desirable 2020 2500 Duramax GMC Sierra, not a previous year model, new body style. I didn't have to ask for that, its what they offered. This new reality that world seems to have embraced with open arms it so counter intuitive to everything I have known about buying cars over the last 32 years. I guess I'm old enough to lament the good ol days. But we all need to get back to that place where we know that dealers can sell a car for less than msrp and still be good, because like they have always told me, new cars bring them in, used cars are where we make bank. Peace

Hey I still don't and agree wuth you. I'm just giving a different perspective. I'm a consumer too and want to pay the least I can, too. Certain perfect storm things came together to create it as it is now. Things come full circle and I bet we are back closer to what used to be again someday.

However, dealer's that try to make it by being the low baller in my experience often don't make it long term. You have to sustain certain volume levels to remain profitable and if you don't you bury yourself in a big hole dug by yourself. It's never wise when you have a hot commodity to be the one giving it away when the others are taking profit while it's there to make. This doesn't just apply to automobiles.

So I was saying from a dealer's perspective, they being a profit driven business, must make $ when they can, as there are plenty of times that they aren't and are scraping by. It's the nature of retail. Better make $ on things you can, because there are plenty of times that when market conditions are different, that you can't.

Saying that.. there is a balance and extorting people just because you can is also bad practice and those dealer's too will pay one day, as people won't forget it. And when times are harder and they need customers they'll wish they hadn't been that way.

I wish everybody could be fair with everybody. I'm good with them making some $, but also want a fair deal for me. Huge admins, market adjustments, etc. aren't good for me and low ball isn't good for them. I've always tried to pay invoice or so on regular orders, retail or less on specialty vehicles, raptors, etc. orders.

I paid a little bit below msrp on my Bronco order which I felt was fair to both parties considering low inventory on a hot product. I would not have been willing to pay msrp + admin, but don't fault those who did that wanted a Bronco now.

 

[broncohopeful]

Hey I still don't. I'm just giving a different perspective. I'm a consumer too and want to pay the least I can think too. Certain perfect storm things came together to create it as it is now. Things come full circle and I bet we are back closer to what used to be again someday.

However, dealer's that try to make it by being the lowballer in my experience often don't make it long term. You have to sustain certain volume levels to remain profitable and if you don't you bury yourself in a big hole dug by yourself. It's never wise when you have a hot commodity to be the one giving it away when others are taking profit while it's their. This doesn't just apply to automobiles.

So I was saying from a dealer's perspective they being a profit driven business must make $ when they can, as there are plenty of times that they aren't and are scraping by. It's the nature of retail. Better make $ on things you can, because there are plenty of times that when market conditions are different that you can't.

Saying that.. there is a balance and extirting people just because you can is also bad practice and those dealer's too will pay one day, as people font forget. And when times are harder and they need customers they'll wish they hadn't been that way.

I wish everybody could be fair with everybody. I'm good with them making sine $, but also want a fair deal for me. Huge admins etc aren't good for me and low ball isn't good for them. I've always tried to pay invoice or so on regular orders, retail or less on specialty vehicles, raptors, etc.

My Hyundai dealer sold 160 units in December (2021). He doesn't have dead money (inventory) sitting on lot. He is selling at or above sticker. This may not be true for all dealers. Interesting times. Just saying.

 

[Bt_ostate]

My Hyundai dealer sold 160 units in December (2021). He doesn't have dead money (inventory) sitting on lot. He is selling at or above sticker. This may not be true for all dealers. Interesting times. Just saying.

Very interesting times. Much like house mkt being so high. But again all things come full circle. Bet we see it the other way again in the future.

 

[broncohopeful]

Very interesting times. Much like house mkt being so high. But again all things come full circle. Bet we see it the other way again in the future.

so true

 

[Romano]

I heard back today and he said my price is locked in at what it was at the time of my order and that this was effecting new orders. He said some dealers will add it to people's MSRP but they will not be

Thats awesome!

 

[Romano]

With these continued price increases and them now shutting down orders, everyone with a 2021 in hand's deals look better and better and their resale values just keep increasing. Both will make the existing 2021s retain their value and hold their resale prices high for the foreseeable future.

Right! How insane is it that they raise prices for a month then close the books. WTH..?

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