Ford Really Doesn't Care About Reservation Holders

[LCW]

Agreed. And Ford was never going to let certain areas or dealerships (particularly larger dealerships), turn into Bronco wastelands with limited or no product, while adhering to the reservation order.

It was never going to work for general customers to show up at the dealership, and be told they would have to wait a year or whatever. Those customer would laugh their way out the door and over to Jeep or some other make, as Ford is well aware in terms of buyer types.

I always thought the "reservation scheme" as I've called it, was done for marketing and data collection as much as anything else. As far back as Sept 2020, I posted: "Regardless of those kind of order fulfilment claims (reservation order) - money talks. Ford is not going to risk losing sales or gumming up production, focused only on trying to keep some people happy who are expecting a set in stone order fulfilment."

And a quick infusion of cash at $100 a pop

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