I cancelled my reservation master thread

[Dead88]

I cancelled in April and got a really nice wrangler 4xe and have been just hanging out and watching Ford screw up again and again it has actually gotten pretty entertaining how badly they have messed this up.

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[NotApplicable]

I cancelled in April and got a really nice wrangler 4xe and have been just hanging out and watching Ford screw up again and again it has actually gotten pretty entertaining how badly they have messed this up.

I’ll be fine with the Bronco as long as the first year’s frame welds don’t start spontaneously deconstructing themselves and rusting through like the JL at launch. And I had a 2019 JL!

 

[KEM IA]

It's almost like they (Ford) doesn't want to succeed ! What the *&&. The special top should take priority over endvoirs such as lightning or maverick. Bc we have been waiting a long time 4 u 2 get your shit together.

 

[Bronco4lyfe85]

I cancelled in April and got a really nice wrangler 4xe and have been just hanging out and watching Ford screw up again and again it has actually gotten pretty entertaining how badly they have messed this up.

Ive been trying exhaustively to convince my wife to buy this and forget this dumbass Bronco, I think they’re sweet. Look at that body color top too, that’s a miracle!

 

[Erock]

We do understand that there are a lot of divisions of Ford, right? That the factory where the Bronco is being made, only produces 2 vehicles... not the whole lineup that Ford has? We also understand that not every Ford employee can be packed into the building and still have room to make the vehicles, right?

I’ve been waiting just as long as anyone else here has... so I understand the frustration, but we’ve gotta understand they are chomping at the bit to get these things made. I mean, how else do they make money if they don’t sell them? How do they begin to recoup the crazy amount they likely put into the design and testing of them, if they don’t sell them?

5 months I’ve been waiting on a pair of shocks... from an aftermarket company. Something that, under normal circumstances, is a week at most to get.

Just trying to be realistic

 

[GoldenKnight]

Ive been trying exhaustively to convince my wife to buy this and forget this dumbass Bronco, I think they’re sweet. Look at that body color top too, that’s a miracle!

I'm planning on both. This is on a fucking train or something on the way to us. We bought it 13 days ago butb it's in perpetual transit.

Originally we were getting the Bronco for her, but now I'll tweek the order and get what I want. She's always wanted a Wrangler, but I had her talked into the Bronco because I like they more. Now everyone will be happy and I don't mind waiting.

 

[BenB007]

So, after I received the 6/25 email, I decided to move on to another vehicle. And, as someone who has been engaged in this forum for several months now, I feel compelled to share the things that eventually drove me away. Hopefully, this won’t come off as a rant although I suspect it might actually qualify as one. But at any rate, I invite any informative discussion on what I see as some of the glaring mistakes Ford has made recently. Here are the ones that come to mind…

1. The Bronco that I fell in love with still doesn’t exists. This is the Bronco I fell in love with. This is what Ford sold me on…
   
   
   White Roll Bars, White Grill, White Door Handles. White leather interior. Looks nice doesn’t it? What color is that? This is a premium looking vehicle. Well, nothing like that ever happened. The design team was apparently far, far ahead of what the rest of the company was thinking. That was their first mistake.
2. Ford underwent what I consider to be a predatory reservation system. They drew in hundreds of thousands of people, most of whom have never been a VIP in any capacity, and gave them street cred for being a reservation holder (i.e. they created the cult of otherwise disenfranchised rock crawlers who became overnight elitist and soon to be champions for their brand). Personally, this was a turn off. The original Bronco was as cool at the golf course as it was on the dirt road. And, OJ wasn’t known for his rock crawling technique. On top of that, Ford was’t in any position to honor reservations as their sole distribution channel consists of independent dealerships over which they have no real control. Clearly, they lost control of many (not all) of the dealers in their network who either poorly represented their intentions or gamed Ford’s system. Won’t get into priority orders.
3. Ford decided to focus solely on the Jeep obsession and went with the “good enough for government work” mentality. Their goal become hyper focused on being like Jeep but just a little bit better in every aspect. That may prove beneficial for them but I’m starting to think that market wasn’t what I was after. See mistake number 1.
4. Personally, I think they should have started the hard-top production with the MOD top. Think about it for a minute. Why didn’t they start up with MOD top? Pick a color, any color. I think I know why… Ford chose to move forward with the cheapest tops because they knew they could shove any top down their target market’s throat and get away with it (I’m starting to see a theme here) This, in my opinion will go down as a big mistake. Why? Because when these really start hitting streets from dealer lots, the ones everybody will see will be built as cheap commodities. Cheap Broncos are going to be like the jetski’s of the road. Kind of like I see the Mustang. They should have come out strong, putting their best foot forward. In my opinion, that would have created the sense of pride which has all but been diminished at this point.
5. I’ll finish with their most important mistake. Their communications. The 6/25 email was the nail in the coffin for me. Firstly, it was full of what I would call quibbling and not at all directly addressing any real path forward. I don’t care about Bronco’s rolling out to customers or how cool their latest Rodeo was. I only care about my order. And, the news wasn’t good. But bad news happens and it’s what followed that blew me away. So, they didn’t seem willing to articulate a coherent plan to remedy the situation that didn’t involve me taking all of the risk. They want (sorry, expect) me to blindly take all of the risk by A) hoping that the MOD top will actually go on sale in 2023. Then B) they want me to take this leap without any clarity regarding a commitment on their part regarding the price. They don’t even acknowledge the shipping. Then they talk about price protection but completely fail to formalize any terms by which they intend to honor their statement by using loose terminology like “equivalent”. Exactly what does that mean? I know I signed a ton of papers that create liabilities for me when I placed my order. Where’s Fords liability? Then they send the email on a Friday afternoon with basically no regard as to how something like this affects my weekend. Way to treat a customer. I can only surmise that this reflects their commitment to shareholders. On that note, I’ve seen far too many comments reminding me of Ford’s commitments to shareholders and dealerships. Guess what, I don’t care about Ford’s commitments. What are they, a teenager? That’s their problem, not mine.

I’ll be honest. I’ve never owned a Ford and I went into this expecting it to be a race to the bottom. But, I walked away from this asking myself… “How do American car companies even exist anymore?” Do people really buy into all this crap? Do people really see this as the norm for conducting business? What are your thoughts?

 

[Gamecock]

Cool story brah….(DNR-TL)

 

[Chrism81]

This whole process has been a shit show and I don't think I would be sticking around till later 2022 or 2023 if I didn't have a vin. The bronco has been the only thing that has interested me and I think jeeps are ridiculously ugly. Only reason I would get a jeep is because what I want to do with it. Hell, I probably would have waited to see if Toyota updates the 4runner next year if I didn't have a vin. I get people being pissed and moving on. Ford just keeps sending these bullshit emails and further disappointing people

 

[SnowBronco]

 

[Bronc-Itus]

 

[BenB007]

Cool story brah….(DNR-TL)

Then why post bruh?

 

[Razorbak86]

So, after I received the 6/25 email, I decided to move on to another vehicle. And, as someone who has been engaged in this forum for several months now, I feel compelled to share the things that eventually drove me away...

 

[Gamecock]

Then why post bruh?

I knew it sucked…someone looking for sympathy or affirmation. We all knew it…

 

[NoDoorsNoProblem]

One more spot for my soft top to move up

I’m very intrigued by people who cancel at this stage. It’s been said on this forum before but, if you’re cancelling because of events that have gone on, I don’t know if the bronco was the right vehicle for you in the first place. If you want a Bronco, for what it is, there is one single other vehicle that the Bronco occupies market share with, and that’s the Wrangler. There simply is no other convertible, doors off, body on frame SUV. We’ve known for months, almost a year at this point, that the Broncos shown are concepts, and not available unless you have the money to turn it into that. I, like everyone else, am absolutely frustrated with delays. I really empathize for the people who are at the end of their current car’s life and are waiting to replace their ancient vehicle with one, those are the people that are truly between a rock and a hard place. For most of us, who either have a perfectly fine DD and are exchanging it because they WANT a Bronco, they’ll wait for it because it’s what they WANT. For those that are wealthy enough for it to be a second or third car or a toy for nostalgia’s sake, they’ll wait because they could have gotten a Wrangler, but they don’t because the bronco offers things that Jeep does not. It’s very amusing to think about people out there who were on board for the Bronco but are now bowing out. I don’t really understand what the alternative is…not have one at all? A slightly similar but not comparable off roader like a hugely expensive, problem prone Defender or ancient 4 runner? Or accept the Wrangler for its flaws and embrace its strengths over the Bronco? Just funny thoughts.

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