I cancelled my reservation master thread

[Mac n Nevada]

Yeah, every cancelled order goes on the lot for some walk-in to buy. Cancelling orders doesn’t help us at all. In fact, every one is another nail in the reservation coffin.

I wish people wouldn’t cancel and just 99 their order. That way their order doesn’t get built by a dealer and they still have an option for later.

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[Razorbak86]

We all made reservations and the white top is really what I’m talking about. But seriously, look at the replies, memes and shit. I just tried to start a simple discussion about Ford and their business process, simply because I actually appreciate the discussion around what many of us have been through. We’ve all had trials here. Anyway, didn’t mean to come off as elitist. I just think Ford is doing this wrong.

Being serious for a moment, the reason you received the negative reaction you did is because you failed to read the room. This is a Bronco enthusiast forum (aka a “fan” forum). Fan = fanatic. Most people here don’t care why you are leaving. They reacted the way they did as if you left a dinner party early and told your host his wife was fat and needed a face lift.

There is a reason why every “I’m cancelling my reservation/order” thread gets consolidated by the forum admin into a 30+ page “Master Cancellation” thread in the Orders forum, and it’s because most of the people here don’t want to read them. But you, like the countless others who ultimately end up in the “Master Cancellation” thread, thought your circumstances were different and merited a broader audience, so you created your special thread and plopped it right down in the heavily-trafficked “General Bronco Topics” forum where it probably doesn’t belong, since it’s really about your order. Hence the negative “replies, memes, and shit.”

Next time, learn to read the room better, and you’ll get a better reception and some more serious, contemplative thought. Most of the push-back you received would have never happened if you had posted to the “Master Cancellations” thread in the first place.

 

[HoosierDaddy]

Dude talks about what the Bronco used to be and that is how it should be now .... and then whines that only premium Broncos should be built first.
They modeled the 1G for a reason.
LOL

 

[HoosierDaddy]

You had me at " been around for several months now."

WOW!! Really? That long?

Impressive.

 

[codydb19]

Don’t get me wrong I’m not a Bronco Sport guy either, but it has been anything but a failure. Sold 15,000 units in May alone and are over 50K sold for the year so far. And a good number of those are conquest from Jeep. So I think those “MBAs” will put the check mark in the W column.

Also you do realize that the team that engineered and produced the Bronco is different from the team that worked on the Sport? Both things can happen at the same time, yet independently of each other. That’s like saying your dump wasn’t very effective because you were reading Bronco6g at the same time. It doesn’t work that way, and your body can effectively(well for most people) do both at the same time.

 

[BenB007]

Being serious for a moment, the reason you received the negative reaction you did is because you failed to read the room. This is a Bronco enthusiast forum (aka a “fan” forum). Fan = fanatic. Most people here don’t care why you are leaving. They reacted the way they did as if you left a dinner party early and told your host his wife was fat and needed a face lift.

There is a reason why every “I’m cancelling my reservation/order” thread gets consolidated by the forum admin into a 30+ page “Master Cancellation” thread in the Orders forum, and it’s because most of the people here don’t want to read them. But you, like the countless others who ultimately end up in the “Master Cancellation” thread, thought your circumstances were different and merited a broader audience, so you created your special thread and plopped it right down in the heavily-trafficked “General Bronco Topics” forum where it probably doesn’t belong, since it’s really about your order. Hence the negative “replies, memes, and shit.”

Next time, learn to read the room better, and you’ll get a better reception and some more serious, contemplative thought. Most of the push-back you received would have never happened if you had posted to the “Master Cancellations” thread in the first place.

Sorry, didn't know a master thread existed and it wasn't really designed to be about my order, which incidentally hasn't been cancelled. But, feel free to have the Mods stick it wherever it makes you feel good.

 

[csj]

I also thought all white wouldn't look too good, but I've seen a couple all white JL Rubicons, they look pretty good.

 

[stratego]

I work in strategy for an Non-Ford OEM and think what Ford is doing is really cool. Toyota isn’t letting you reserve a completely custom built new release and designing products to compete in enthusiast segments.

Building and launching cars is incredibly difficult, doubly so in a once in a lifetime pandemic/supply chain disruption.

 

[airishfan]

One more spot for my soft top to move up

I’m very intrigued by people who cancel at this stage. It’s been said on this forum before but, if you’re cancelling because of events that have gone on, I don’t know if the bronco was the right vehicle for you in the first place. If you want a Bronco, for what it is, there is one single other vehicle that the Bronco occupies market share with, and that’s the Wrangler. There simply is no other convertible, doors off, body on frame SUV. We’ve known for months, almost a year at this point, that the Broncos shown are concepts, and not available unless you have the money to turn it into that. I, like everyone else, am absolutely frustrated with delays. I really empathize for the people who are at the end of their current car’s life and are waiting to replace their ancient vehicle with one, those are the people that are truly between a rock and a hard place. For most of us, who either have a perfectly fine DD and are exchanging it because they WANT a Bronco, they’ll wait for it because it’s what they WANT. For those that are wealthy enough for it to be a second or third car or a toy for nostalgia’s sake, they’ll wait because they could have gotten a Wrangler, but they don’t because the bronco offers things that Jeep does not. It’s very amusing to think about people out there who were on board for the Bronco but are now bowing out. I don’t really understand what the alternative is…not have one at all? A slightly similar but not comparable off roader like a hugely expensive, problem prone Defender or ancient 4 runner? Or accept the Wrangler for its flaws and embrace its strengths over the Bronco? Just funny thoughts.

You do know that Ford did not cancel his order , they well build it and send it to the dealer he orders it from and they well sell it for lot more money .

 

[Hemisfear]

So, after I received the 6/25 email, I decided to move on to another vehicle. And, as someone who has been engaged in this forum for several months now, I feel compelled to share the things that eventually drove me away. Hopefully, this won’t come off as a rant although I suspect it might actually qualify as one. But at any rate, I invite any informative discussion on what I see as some of the glaring mistakes Ford has made recently. Here are the ones that come to mind…

1. The Bronco that I fell in love with still doesn’t exists. This is the Bronco I fell in love with. This is what Ford sold me on…
   
   
   White Roll Bars, White Grill, White Door Handles. White leather interior. Looks nice doesn’t it? What color is that? This is a premium looking vehicle. Well, nothing like that ever happened. The design team was apparently far, far ahead of what the rest of the company was thinking. That was their first mistake.
2. Ford underwent what I consider to be a predatory reservation system. They drew in hundreds of thousands of people, most of whom have never been a VIP in any capacity, and gave them street cred for being a reservation holder (i.e. they created the cult of otherwise disenfranchised rock crawlers who became overnight elitist and soon to be champions for their brand). Personally, this was a turn off. The original Bronco was as cool at the golf course as it was on the dirt road. And, OJ wasn’t known for his rock crawling technique. On top of that, Ford was’t in any position to honor reservations as their sole distribution channel consists of independent dealerships over which they have no real control. Clearly, they lost control of many (not all) of the dealers in their network who either poorly represented their intentions or gamed Ford’s system. Won’t get into priority orders.
3. Ford decided to focus solely on the Jeep obsession and went with the “good enough for government work” mentality. Their goal become hyper focused on being like Jeep but just a little bit better in every aspect. That may prove beneficial for them but I’m starting to think that market wasn’t what I was after. See mistake number 1.
4. Personally, I think they should have started the hard-top production with the MOD top. Think about it for a minute. Why didn’t they start up with MOD top? Pick a color, any color. I think I know why… Ford chose to move forward with the cheapest tops because they knew they could shove any top down their target market’s throat and get away with it (I’m starting to see a theme here) This, in my opinion will go down as a big mistake. Why? Because when these really start hitting streets from dealer lots, the ones everybody will see will be built as cheap commodities. Cheap Broncos are going to be like the jetski’s of the road. Kind of like I see the Mustang. They should have come out strong, putting their best foot forward. In my opinion, that would have created the sense of pride which has all but been diminished at this point.
5. I’ll finish with their most important mistake. Their communications. The 6/25 email was the nail in the coffin for me. Firstly, it was full of what I would call quibbling and not at all directly addressing any real path forward. I don’t care about Bronco’s rolling out to customers or how cool their latest Rodeo was. I only care about my order. And, the news wasn’t good. But bad news happens and it’s what followed that blew me away. So, they didn’t seem willing to articulate a coherent plan to remedy the situation that didn’t involve me taking all of the risk. They want (sorry, expect) me to blindly take all of the risk by A) hoping that the MOD top will actually go on sale in 2023. Then B) they want me to take this leap without any clarity regarding a commitment on their part regarding the price. They don’t even acknowledge the shipping. Then they talk about price protection but completely fail to formalize any terms by which they intend to honor their statement by using loose terminology like “equivalent”. Exactly what does that mean? I know I signed a ton of papers that create liabilities for me when I placed my order. Where’s Fords liability? Then they send the email on a Friday afternoon with basically no regard as to how something like this affects my weekend. Way to treat a customer. I can only surmise that this reflects their commitment to shareholders. On that note, I’ve seen far too many comments reminding me of Ford’s commitments to shareholders and dealerships. Guess what, I don’t care about Ford’s commitments. What are they, a teenager? That’s their problem, not mine.

I’ll be honest. I’ve never owned a Ford and I went into this expecting it to be a race to the bottom. But, I walked away from this asking myself… “How do American car companies even exist anymore?” Do people really buy into all this crap? Do people really see this as the norm for conducting business? What are your thoughts?

Don’t know, do t care…C-YA!

 

[Bronconheimer]

Thanks for the input. I’m considering it. Really, I think the Bronco as we know it will be completely evolved by 2023 and I’ll be open to a new iteration. This was going to replace my truck. Now, I’ve decided to keep my truck. and replace my sedan as an alternative.

My bigger problem right now is really how Ford is operating. I’ve lost a lot of trust in dealing with Ford. It reminds me of dealing with a budget airliner when you’re half way to your destination and your flight gets cancelled. My post wasn’t intended to be a rant rather to highlight some of the experiences that stood out to me. Obviously they aren’t going to be important to everybody and that’s cool.

Grow up.

 

[Erock]

Best wishes.

 

[JZZ]

So, after I received the 6/25 email, I decided to move on to another vehicle. And, as someone who has been engaged in this forum for several months now, I feel compelled to share the things that eventually drove me away. Hopefully, this won’t come off as a rant although I suspect it might actually qualify as one. But at any rate, I invite any informative discussion on what I see as some of the glaring mistakes Ford has made recently. Here are the ones that come to mind…

1. The Bronco that I fell in love with still doesn’t exists. This is the Bronco I fell in love with. This is what Ford sold me on…
   
   
   White Roll Bars, White Grill, White Door Handles. White leather interior. Looks nice doesn’t it? What color is that? This is a premium looking vehicle. Well, nothing like that ever happened. The design team was apparently far, far ahead of what the rest of the company was thinking. That was their first mistake.
2. Ford underwent what I consider to be a predatory reservation system. They drew in hundreds of thousands of people, most of whom have never been a VIP in any capacity, and gave them street cred for being a reservation holder (i.e. they created the cult of otherwise disenfranchised rock crawlers who became overnight elitist and soon to be champions for their brand). Personally, this was a turn off. The original Bronco was as cool at the golf course as it was on the dirt road. And, OJ wasn’t known for his rock crawling technique. On top of that, Ford was’t in any position to honor reservations as their sole distribution channel consists of independent dealerships over which they have no real control. Clearly, they lost control of many (not all) of the dealers in their network who either poorly represented their intentions or gamed Ford’s system. Won’t get into priority orders.
3. Ford decided to focus solely on the Jeep obsession and went with the “good enough for government work” mentality. Their goal become hyper focused on being like Jeep but just a little bit better in every aspect. That may prove beneficial for them but I’m starting to think that market wasn’t what I was after. See mistake number 1.
4. Personally, I think they should have started the hard-top production with the MOD top. Think about it for a minute. Why didn’t they start up with MOD top? Pick a color, any color. I think I know why… Ford chose to move forward with the cheapest tops because they knew they could shove any top down their target market’s throat and get away with it (I’m starting to see a theme here) This, in my opinion will go down as a big mistake. Why? Because when these really start hitting streets from dealer lots, the ones everybody will see will be built as cheap commodities. Cheap Broncos are going to be like the jetski’s of the road. Kind of like I see the Mustang. They should have come out strong, putting their best foot forward. In my opinion, that would have created the sense of pride which has all but been diminished at this point.
5. I’ll finish with their most important mistake. Their communications. The 6/25 email was the nail in the coffin for me. Firstly, it was full of what I would call quibbling and not at all directly addressing any real path forward. I don’t care about Bronco’s rolling out to customers or how cool their latest Rodeo was. I only care about my order. And, the news wasn’t good. But bad news happens and it’s what followed that blew me away. So, they didn’t seem willing to articulate a coherent plan to remedy the situation that didn’t involve me taking all of the risk. They want (sorry, expect) me to blindly take all of the risk by A) hoping that the MOD top will actually go on sale in 2023. Then B) they want me to take this leap without any clarity regarding a commitment on their part regarding the price. They don’t even acknowledge the shipping. Then they talk about price protection but completely fail to formalize any terms by which they intend to honor their statement by using loose terminology like “equivalent”. Exactly what does that mean? I know I signed a ton of papers that create liabilities for me when I placed my order. Where’s Fords liability? Then they send the email on a Friday afternoon with basically no regard as to how something like this affects my weekend. Way to treat a customer. I can only surmise that this reflects their commitment to shareholders. On that note, I’ve seen far too many comments reminding me of Ford’s commitments to shareholders and dealerships. Guess what, I don’t care about Ford’s commitments. What are they, a teenager? That’s their problem, not mine.

I’ll be honest. I’ve never owned a Ford and I went into this expecting it to be a race to the bottom. But, I walked away from this asking myself… “How do American car companies even exist anymore?” Do people really buy into all this crap? Do people really see this as the norm for conducting business? What are your thoughts?

Sorry to see you go, but botttom line for me is I’ve been telling the wife for 10 years if they ever make another bronco I would be all in, so if that means 2023 then it is what it is. The real question will be is if Ford or my dealer ever see’s another nickel of my time or money

 

[Sighlense]

Shorter version of original post: "I couldn't have what I want, when I want, so I'm out."

Makes sense to me. Why settle for less than what you want?

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