I do believe just the Bronco nameplate alone makes this a classless vehicle. It's a vehicle rich in American history that the everyday American could afford when it first came out in the 60s. The entry level of $28,500 for the Base today makes the Bronco approachable for a wide swath of income earners, especially with the longer-term loans available today. Even more lower income earners will be able to pick one of these up used in a year or two after their launch. Personally, I try not to judge someone's economic class by the vehicle they drive. Why? Because even though I can afford a Badlands or a Wildtrak with my family's level of income, I honestly don't need all of those high-tech bells and whistles that come on the higher trims. The colors I'm interested in are offered on the Big Bend and the Base. The capability I want is offered on every trim level with the Sasquatch package. I don't need rubber floors or vinyl seats. I go offroad in the woods when I hunt whitetail or go camping, but I don't take my vehicles swimming in the water. Personally, I will be happy to see an American icon back on the roads again, no matter whose driving it, how much they make, or how they have it customized (unless they put Rockstars on it lol). If someone wants to put a Grumpr grill on it because they think it looks cool, more power to them. It's their vehicle. Just like differences between people is a good thing, differences between one person's Bronco and another's is good too.