Is the new Bronco a "classless" vehicle?

tshaw2009

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I do believe just the Bronco nameplate alone makes this a classless vehicle. It's a vehicle rich in American history that the everyday American could afford when it first came out in the 60s. The entry level of $28,500 for the Base today makes the Bronco approachable for a wide swath of income earners, especially with the longer-term loans available today. Even more lower income earners will be able to pick one of these up used in a year or two after their launch. Personally, I try not to judge someone's economic class by the vehicle they drive. Why? Because even though I can afford a Badlands or a Wildtrak with my family's level of income, I honestly don't need all of those high-tech bells and whistles that come on the higher trims. The colors I'm interested in are offered on the Big Bend and the Base. The capability I want is offered on every trim level with the Sasquatch package. I don't need rubber floors or vinyl seats. I go offroad in the woods when I hunt whitetail or go camping, but I don't take my vehicles swimming in the water. Personally, I will be happy to see an American icon back on the roads again, no matter whose driving it, how much they make, or how they have it customized (unless they put Rockstars on it lol). If someone wants to put a Grumpr grill on it because they think it looks cool, more power to them. It's their vehicle. Just like differences between people is a good thing, differences between one person's Bronco and another's is good too.
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jtzako

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I wouldnt say Jeeps are really "Classless".. I definitely 'judge' them if they are going around on street tires (or pretty much any suv that isnt 4x4 for that matter).. like what possible use is a car like that if you dont take it offroad? Also, you can tell if they are an expensive one (built up etc) vs a cheap one.
 
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I wouldnt say Jeeps are really "Classless".. I definitely 'judge' them if they are going around on street tires (or pretty much any suv that isnt 4x4 for that matter).. like what possible use is a car like that if you dont take it offroad? Also, you can tell if they are an expensive one (built up etc) vs a cheap one.
I think what they mean when they call a vehicle classless is that people from different socio-economic backgrounds are attracted to them (and most can own one). From the working man to the billionaire. Not so much a pecking order within the cars themselves. At least that is how I understand it.
 

Texas Sunshine

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I am awful about judging what people drive and I don't mean the up scale cars and SUV's but trucks, jeeps etc. I blame it on my mom for giving me older brothers and no sister. I did drive a truck for years (04' Dodge Ram, 09 Platinum Ford F150) & now scaled down due to finances. My Bronco will be on the lower end, a Big Bend. I'm okay with that as long as the doors and roof are removable it will be a fun mid-life crisis vehicle.
 

DrewBronc21

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I wish I didn't have to care about what my vehicle said about me but I work in a corporate environment where everyone judges everyone else car. I would love to do a 2 door sasquatch in orange but I couldn't imagine parking it next to all my bosses' cars who drive a variety of black sedans. I'm not saying I have to base my whole vehicle around other's perceptions but it is definitely something I have to consider.
I work in a very large international corporate environment too and used to drive my modified Subaru STis to the office with loud exhausts and big wing on the back. I even took my 60ish year old boss who had SL55 convertibles out in them to meetings and he would be like “This is a fkn 4 cylinder!?” He loved it., but I get the black sedan thing too and certainly wouldnt mind driving an M3 or S4 to the office to fit in!
 

Razorbak86

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ALL of us judge people by their rides. Some of us just do it more accurately than the rest of you. 🤣 ;)
 

GMan

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All this is making my stomach churn and turn. If I thought I could get a good used Bronco from someone who takes the initial first year hit (like on a Jeep) then I would wait. Maybe that is what I will do, since they will be pumping these out like crispy creme donuts.
 

Wanted33

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I wish I didn't have to care about what my vehicle said about me but I work in a corporate environment where everyone judges everyone else car. I would love to do a 2 door sasquatch in orange but I couldn't imagine parking it next to all my bosses' cars who drive a variety of black sedans. I'm not saying I have to base my whole vehicle around other's perceptions but it is definitely something I have to consider.
As an old friend of mine says, "Sometimes it just be that way." I've worked with those high up in the corporate world. They can be a whole different type of animal for sure.
 

stampede1

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It will take some time for the identity of the bronco to establish itself and he perceptions people have about them and their owners. It will ultimately be as diverse a social/economic spectrum as jeep is now I imagine. As for vehicle status, I heard that Ross Perot drove a nothing burger pick up truck around his home in Texas and was perfecyly happy with it (I believe Gearge W. Bush drives an F-150) Maybe it had something to do with the era that Ross Perot came from around the depression. Another thing to remember about the first gen broncos as you reflect on their price is the fact that they did not come with a bunch of bells and whistles, I believe it was made for several years without a radio. And with this new generation, I could afford the FE, but it isn't right for me for a lot of reasons so the last thing I will do is buy one because I can. To be honest, I love all the different models equally and I can't wait to check out someone's Base with minimal extras if that's all they could afford becaue its still a bronco and financially I have been in their shoes. More power to them for getting one, and if I had a boss that thought they were something special because of their cushy black sedans, I would park next to him/her every day in ohhh say a 1973 vega.
 

Mountain Goat

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Everyone will be paying far more for the 2021 than the Gen 1 cost in inflation adjusted terms.
And getting a whole lot more vehicle.
 

gocats132

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I wouldnt say Jeeps are really "Classless".. I definitely 'judge' them if they are going around on street tires (or pretty much any suv that isnt 4x4 for that matter).. like what possible use is a car like that if you dont take it offroad? Also, you can tell if they are an expensive one (built up etc) vs a cheap one.
My daughter drives a Jeep with street tires. She has no desire to take it off road but loves to drive to school with the top off. her mother will not let her take off the doors
 

vintage

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Most jeeps I see tell me that the owner has no class. Or that their idea of adventure is hopping a curb in their kids drop off line at school to cut the line.
Happy Friday to you to. From a no class Rubicon owner, Lol. As the Dude always would say :
d7d.jpeg
 
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TN Wheeler

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Wait for the lease costs-they are a very good indication as to the expected depreciation one will be able to expect during the lease term. The higher the depreciation, the higher the lease figures will be for that amount of money/term. In short, the financial/industry professional will have a very good idea what kind of vehicle (quality/likelihood for holding value) this (or any other) vehicle will be. With the crazy financing going on, such as 84 months, many people will buy based on a monthly payment. Trust me when I say, they will be Upside down many years into the loan.
 
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