Lack of Commercials for Full Size Bronco a telling sign

[Tdifonzo]

I could totally see a Bronco commercial with a white hard top and Nintendo gray interior while only being able to order a black soft top and dark interior. But that's false advertisement. They wouldn't do that!

Oh wait...

But for real, all of Ford's budget for the Bronco probably went into MIC 2.0 and other QC issues.

And hammocks. And flags.

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[Bronco21fan]

I've noticed that there are virtually no commercials yet on TV or Social Media for the full size Bronco because the advertising department knows that there won't be any inventory for potential buyers. When do you think we will begin to see some sort of commercial spots or advertisements to the general public about this vehicle? Superbowl? next summer?

The bronco sells its self they don’t got to waste a dime in advertising from all the preorders they got

 

[Laminar]

Which is not necessarily bad for Ford… I think I read the sport is their best selling vehicle now

The Sport's best month in 2021 was 14,947 units in May and was 9,200 in October.

The Escape was as high as 20k in May and was 13,500 in October.

The Ranger sold over 14k units in May and was 7200 in October.

The F-series sold 84,000 units last March and did 68k on October.

 

[iwantabasebronco]

The Sport's best month in 2021 was 14,947 units in May and was 9,200 in October.

The Escape was as high as 20k in May and was 13,500 in October.

The Ranger sold over 14k units in May and was 7200 in October.

The F-series sold 84,000 units last March and did 68k on October.

Then I'm definitely wrong. Not sure why I remember that fact then? Could it be that it's becoming more popular than / will cannabalize the escape? Either way it doesn't hurt that people associate the sport with being a very capable rig

 

[deejay08]

I've noticed that there are virtually no commercials yet on TV or Social Media for the full size Bronco because the advertising department knows that there won't be any inventory for potential buyers. When do you think we will begin to see some sort of commercial spots or advertisements to the general public about this vehicle? Superbowl? next summer?

Well... the Bronco is an odd ball in that you really should be advertising it a lot and everywhere but it has gotten so much media coverage at this point that you don't need to spend money on advertising the Bronco... It is sold out for the next 18 months. Source: work in advertising, have run large campaigns and experiences around product launches. Also, creating experiences for actual customers via off rodeo and other events is advertising and id argue they are doing an amazing job at marketing the vehicle. Just not building and delivering it.

 

[Cfield90]

Finally saw a Bronco in a commercial (for a full 1 second) on Fox football Miami/NY Sunday 1 pm game, 12/5, and watch plenty of football on Monday, Thursday, Saturday, and Sunday.

 

[SoCalDawg]

Why waste money on million dollar commercials when the demand is already through the roof?

This.

 

[MayhemMike]

I have not seen amy Ford Bronco ads, but there is an ad ,I believe for a car battery company ,that uses a full size Bronco as the featured vehicle.

 

[Cfield90]

This.

Oh I get it , just spotted a commercial unicorn They’re more rare than the actual…still have only seen 2 on the streets.

 

[HotdogThud]

What's a commercial?

This guy Plexes.

 

[grayshadow]

Why advertise, everyone that wants one knows how to get one.

 

[AZ_Liberty]

Which is not necessarily bad for Ford… I think I read the sport is their best selling vehicle now

From the November Sales Press Release (sales year to date):

F-series: 663,508
Explorer: 199,156
Escape: 134,711
Bronco Sport: 101,891

Everything else is under 100,000 units. I haven't found the updated manufacturing numbers yet.

Honestly I'm shocked at how well the Escape is still selling. Ford hit that thing with the ugly stick on the last refresh.

 

[Mpatient1]

they can't even keep up with the people "in the know" no need to advertise until they can get close to being caught up. Up till then Broncos in the wild will be advertising enough. Personally I'm good with no advertising since I'm still in the No VIN gang until further notice on my day 3 res lol.

 

[BrentC]

I was watching Sunday sports while out for brunch a couple of weeks ago and there was a full-size Bronco ad running every break. I thought the opposite of the OP - why is Ford advertising so heavily for a vehicle which is pre-booked for the next 2 years?

Based on the comments in this thread so far, I’m beginning to wonder if it was Canadian networks that were running the Bronco ads every break the Sunday morning I was watching them in the pub over brunch. I can’t remember what was playing on that channel, but it may have been Canadian soccer as we had a world cup qualifying match that day…

Anyway, I don’t watch commercial TV so maybe I got lucky that morning and caught an ad blitz?

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