At great personal risk of injury from the angry mob with pitch forks and torches , I have a different understanding of what is going on here. I don’t think Ford could make all of the reservations if they wanted to this year due to commodity and chip limitations. It surely doesn’t make sense for Ford to only produce half of their Bronco capacity just to make Broncos for reservation holders first. The other piece is something that I don’t understand, which is state dealership laws that Ford has to comply with. I got this from the following video:
I put in an order this past summer with out a reservation at a dealer that’s outside the top 100 in sales. I’m scheduled for the week of 11/29. There’s nothing special about my order other than it’s a black diamond with minimal electronics and a soft top. I think that Ford severely underestimated both the number of and the high trim levels of the reservations leading to the situation they are in now. If they knew that this would have happened, the smart move would have been to limit the number of reservations, which clearly happened too late. I think they are just not doing the best job of communicating what’s going on with everyone.
I put in an order this past summer with out a reservation at a dealer that’s outside the top 100 in sales. I’m scheduled for the week of 11/29. There’s nothing special about my order other than it’s a black diamond with minimal electronics and a soft top. I think that Ford severely underestimated both the number of and the high trim levels of the reservations leading to the situation they are in now. If they knew that this would have happened, the smart move would have been to limit the number of reservations, which clearly happened too late. I think they are just not doing the best job of communicating what’s going on with everyone.
Sponsored