- First Name
- Brad
- Joined
- Jan 28, 2019
- Threads
- 21
- Messages
- 1,486
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- 4,611
- Location
- Charleston
- Vehicle(s)
- 2021 Ford Bronco - 4 Door Badlands
- Your Bronco Model
- Badlands
and you know this how? Ford has plenty of engineers and people who study this stuff. I’m not trying to be a jerk when I say this but Ford knows a lot more than either of us. To say the bronco will fall flat and be gone in 4 years if it doesn’t go toe to toe with a Wrangler is silly.I do.
Because without a hardcore enthusiast following it will offer nothing but at a higher price point that the wrangler and other vehicles do not. It will sell moderately ok the first two years, die off drastically as the cool factor wears off the third year, and by the forth be below 50k units per year, and get axed.
If it can prove itself offroad, at the same price point as jeep, as comfortable off road as the wrangler, then it has a solid chance to build the imagine that will bring in new buyers year after year who are after a specific image that is backed up with capability (that they will never use).
If the only off-road capable versions start at a cost of 50-60k, and the lower end cannot be easily modded to BE capable, it will fall flat.
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