My takeaway is that 85.1% of Bronco buyers are Millennials.
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So with the 2.3l at 25%, and the manual at 15%, it looks to me like the take rate for a stick is 60% when there’s actually a choice.
I only have one question. How do I get the high package on a Black Diamond?The Bronco6G order tracking list now has well over 1,000 orders' data submitted, a substantial sample pool to give us a look into how our users have been spec'ing their Broncos and the take rates on trim, body style, engine, transmission, packages tops, colors, and by states.
TRIM
38.3% - Badlands
15% - Wildtrak
12.9% - Black Diamond
11.8% - Outer Banks
7.6% - Big Bend
7.5% - First Edition
7.0% - Base
BODY
60% - 4 Door
40% - 2 Door
COLOR
20.5% - Area 51
16.4% - Cactus Gray
13.1% - Carbonized Gray
9.1% - Velocity Blue
8.3% - Cyber Orange
8.2% - Oxford White
7.2% - Antimatter Blue
4.9% - Rapid Red
3.6% - Lightning Blue
3.4% - Shadow Black
3.0% - Race Red
2.2% - Iconic Silver
ENGINE
75.2% - 2.7L EcoBoost
24.8% - 2.3L EcoBoost
TRANSMISSION
85.1% - 10 Speed Automatic
14.9% - 7 Speed Manual
SASQUATCH TAKE RATE
54.3%
PACKAGES
45.9% - Lux Package
22.6% - Mid Package
16.4% - High Package
15.2% - No Package
TOPS
73.0% - Molded-in-Color (MIC) Hard Top Only
10.8% - Modular Hard Top, Painted Shadow Black
6.4% - Dual Top with MIC Hard Top
6.0% - Soft Top Only
3.9% - Dual Top with Modular Hard Top
STATES (TOP 10)
California
Texas
Michigan
Florida
Ohio
Pennsylvania
Washington
Colorado
Virginia
Illinois
Configuration matrix (based on above stats) by @Jason
View attachment 85651
Colors Matrix:
Thanks! Fixed. Apparently denominators matter.BD 60% 2DR, 52% 4DR?
I guess technically 100% have at least 2drs, but those numbers don't seem to match.
I asked what you needed most not a list of all the additions lolB&O stereo, dash USBs, heated steering wheel, universal remote, connected nav with the trail maps, and to a lesser-extent, wireless phone charging and adaptive cruise control.
I bet the average price for Badlands orders will be mid $50's. Which is a lot but if you Squatch a 4 door Big Bend you can easily get to $50kJust not believing that nearly 50% of members here are dropping over 60k for this vehicle. These stats are heavily skewed towards the diehard day 1/2 res guys who have 1) already ordered and 2) are more likely to go all out on their Bronco.
Would be nice if there was a way to mandate that everyone either check a box that they haven’t ordered yet or input their order into the tracking thread so we could get a better idea of the total distribution once 21 ordering closes.
25 - 40 year olds?My takeaway is that 85.1% of Bronco buyers are Millennials.
Easy credit. Ford should be happy if those upscale model percentages play out. Looks like I'll be in the minority, nickle and diming the salesperson for a base.Absolutely astounded that there is 200+ orders on the most expensive possible build, and what amounts to a 55k USD toy.
Either this forum skews wealthy or financially oblivious... I need to do what yall do
Oh yeah I know. I'm 35. Just poking fun at the Millennial Anti-Theft Device crowd.25 - 40 year olds?
Younger professionals with disposable income?
Yeah, that tracks.
When I placed my order at Advantage Ford in Calgary I asked about the order breakdown for their confirmed reservations. They indicated most orders they were receiving were Wildtrack. I was surprised and think that the results we see here could be skewed to the enthusiast side of things with the high BL orders.They were worried about the Wildtrak having too many orders but I think having a Badlands might be the deadly 7th.