Tomato2021

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It’s been almost a year since I took delivery of my Bronco and I’m still not over the bullshit they pulled on me… ended up paying an 4K markup… And the sales manager tells me well, you don’t have to buy it… 🤬. This is after they try to mark it up 10k from the sales sheet I got when I made my deposit.
I also didn’t have to make a reservation and place a deposit for my order. I will never buy another ford again.


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jr22

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whats annoying about this thread is that ford doesn't want to do anything about it. if you left me charge or dealer network, zero cars would be sold over MSRP from the end of the day of my first day.

Email would be this simple:
"Any dealer charging 0.01 over MSRP on any vehicle effective by close of business today, will be sent 0 new vehicles or ford parts for 30 years".
 

BroncoPls!

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Covert Ford in Austin TX - asking for 30k over sticker + Tax.

insane!
For the record, Covert honors MRSP for reservation holders, purchased mine at MRSP less the price protection with no hassle.
 

Sherminiator

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whats annoying about this thread is that ford doesn't want to do anything about it. if you left me charge or dealer network, zero cars would be sold over MSRP from the end of the day of my first day.

Email would be this simple:
"Any dealer charging 0.01 over MSRP on any vehicle effective by close of business today, will be sent 0 new vehicles or ford parts for 30 years".
Ford is trying to do something about it, but dealerships are politically connected and there are many franchise laws in states that make it difficult to punitively punish dealerships.

The thing is that you may not see it, but it is happening...after my shitshow with DCH Ford, I was contacted by them because they didn't meet their percentage of closing reservation holder sales and was asked for an email saying I released my order this past December. Other people who where reservation holders didn't have ADM issues like I had either after my situation either.

I got my second Bronco in May and I even got my reservation deposit back a few weeks ago that I put on my credit card when the orders opened up in 2020...I wasn't expecting that to happen.

I've seen internal documents that Ford has sent to dealerships about this situation-and yes Ford is going to put the screws to them if they break certain conditions, but you'll most likely never see it happen publicly.

Dealerships are free to do what they want with dealer stock with marking them up, but as economic conditions worsen and stock builds up, ADMs will hopefully just be painful memory
 

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Craigthebull

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Oregon. Power Ford Newport Oregon. Have a 2022 eruption green BB 4dr MIC top. Selling as used with 4 miles. Paid order holder 10k to buy and sell back to them. This gets this dealer around the name matching requirements that Ford is trying to use to stop some of the ridiculous ADM’s. They were selling it for 30k over MSRP.
 

DaveH

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This thread was intended to identify dealers who add surprise markup. Example, a reservation holder thinks they have agreed to an MSRP purchase, but around the time the Bronco arrives, the dealer adds markup. That is a whole level of bad behavior above adding ADM to a vehicle sitting on the lot. (Of course, that begs the question as to why the order was abandoned. Was it surprise markup or did the buyer change their mind?)
 

mcon33

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Oregon. Power Ford Newport Oregon. Have a 2022 eruption green BB 4dr MIC top. Selling as used with 4 miles. Paid order holder 10k to buy and sell back to them. This gets this dealer around the name matching requirements that Ford is trying to use to stop some of the ridiculous ADM’s. They were selling it for 30k over MSRP.
This doesnt bother me not one iota. The original res holder made $10,000 instead of dealer trying to make him pay $10,000 over msrp at pickup time. Pretty solid move. Dealer now owns Bronco and free to charge whatever they want. Point being they didn't screw the reservation holder over and that is what matters.
 

Jermd21

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Adding a new complaint to the thread. My sister reserved a 4 door OB in October of 2020 through AutoNation in Corpus Christi, TX. Now that she has a VIN we finally were able to get final pricing and they are charging $5k ADM and only giving $250 (I had to ask about this because it was left off of the paperwork) in price protection despite $1850 in base price increases.
She has a DORA that does not have the ADM but they claim they have no choice. Any advice or help is appreciated. Thank you in advance.
 

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mpeugeot

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Adding a new complaint to the thread. My sister reserved a 4 door OB in October of 2020 through AutoNation in Corpus Christi, TX. Now that she has a VIN we finally were able to get final pricing and they are charging $5k ADM and only giving $250 (I had to ask about this because it was left off of the paperwork) in price protection despite $1850 in base price increases.
She has a DORA that does not have the ADM but they claim they have no choice. Any advice or help is appreciated. Thank you in advance.
They have a choice... Ask them to show you policy that states they don't have a choice... Also ask them how other dealers are routinely delivering them for less.

FWIW, my Bronco was delivered to Autonation Corpus Christi as a courtesy delivery and I didn't pay any ADM. My OBX was delivered at just under MSRP.

They have a choice, but they are too full of shit to be honest.
 

DaveH

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