42% order conversion rate (nationally) with 10 days to go

[Rubicon 2 Badlands]

Zone rep just sent out the 10 days to go on conversions email. Said nationally at 42% conversion rate right now. Not really useful info since that includes all reservations, not just the pre 9/18 ones that will affect allocations, and many dealers aren't converting post 9/18 reservations since they don't count and likely won't be 21's anyway. On these later reservations, I've been telling customers they can leave it as a reservation, we'll convert it when 22's start and many others are doing the same.

I'm guessing this will put the pre 9/18 at around 60% (just my guess), I'm hoping it will be about 50% since that should double my allocations and get me what I expected to get at the beginning, but we'll see where it winds up.

I think everyone should just cancel or ask for MY22. I still want my MY21.

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[vrtical]

I though it would be closer to 30% so its better, was never going to be 70% lol

 

[Cappy]

Came here to say the same thing. My dealership has moved me up almost 80 positions towards hitting allocations on my late reservation due to cancellations.

 

[J_Meh_Cray_D]

What I really want to know is how many reservations in the first three hours lol

 

[Fly by Nite]

Right, would be more helpful if we knew the total number (and %) of pre 9/18 reservations converted to orders. That data could be coming soon.
And....
The number of 'ghost' orders.... orders made without customer consent. Sure hope Ford weeds those out.

There are going to be a lot of disappointed customers of dealers who did not meet their expected order conversion, and will only get a fraction of their estimated allocation.

The pre-9/18 res could become a reality for MY21.

 

[Fly by Nite]

What I really want to know is how many reservations in the first three hours lol

Wasn't it somewhere around 25-30% of reservations were placed in the first 3 days?

 

[Sascrotch]

If this means my 7/25 res has a chance for MY21, this is fantastic news

 

[Mango&Moose]

Doing some napkin math, if those numbers hold steady, that may put us Grang-tober buyers getting our Broncos at roughly a year from today. Maybe a little sooner.

That would actually work really well for me. Would love to have the Bronco pre-spring break (yeah I'm in my 40s, big whoop, wanna fight about it?) 2022.

 

[CPL_Rabbit]

And....
The number of 'ghost' orders.... orders made without customer consent. Sure hope Ford weeds those out.

That was my first thought. How much of this is due to the prevalence of shady dealerships converting everything to pad their numbers?

 

[lobbs611]

Wasn't it somewhere around 25-30% of reservations were placed in the first 3 days?

I think even that may be conservative.

 

[brocotect]

As a long time Lions fan...I’ve learned to never get my hopes up lol

Ditto

 

[lobbs611]

Remember this is of ALL reservations, there's a lot of October, I've even got some January ones, I think you could still place one today. So this isn't the info we need to know allocation, only the pre 9/18 ones matter and that wasn't broken out. I'd bet these reservations are at a much higher rate.

I'd imagine the first week or so after the debut would convert fairly high then crater the farther outside of July you get. Maybe an exception for a few weeks in October when B&P dropped.

 

[Scohin]

That's about what I expected. Great to hear

 

[XCR440]

I'd imagine the first week or so after the debut would convert fairly high then crater the farther outside of July you get. Maybe an exception for a few weeks in October when B&P dropped.

Yes and no, I agree with that, due to the long wait that later reservations will have, but I also think that there were a lot more double orders in these early reservations due to not knowing if we could switch packages when we reserved, so that could equalize cancellations somewhat.

 

[JaxGtc]

Wasn't it somewhere around 25-30% of reservations were placed in the first 3 days?

I think that I once recall 150k by 7/31 and half of those were first 3 days.

The problem is that the take rate for reservations is probably not evenly distributed.

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