6/25 Email & FAQ: Modular Hardtops Delayed Until 2023MY | Price Protection Extension | Free Hardtop Prep Kit

[Vinny6G]

Ford just needs a "Surprise me" top option.

Well there you go. Thank you

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[Peter Gosenya]

C’mon Toyota and update the 4 Runner!

The Bronco is the only reason I’m not driving a 4RUNNER right now. If I end up having to buy something a 4Runner is what it will be.

 

[Sean D]

I'd actually take a prep kit, 100%. But Ford just told everyone with a 2 door to go get fucked.

@HotdogThud, man I'd take one too. But no way I'm giving up the 2-door!

 

[rmc523]

So from that BN post, two important things for me....

How will a customer be able to get a hardtop roof when available in 2023?

Hardtop roofs will be available as an accessory ordered through their dealership. While we cannot provide a price yet, the freight shipping costs to get the roofs to dealers will cause the cost to be more than the factory installed option.

How does a customer know if they are eligible for the 200,000 FordPass Reward points offer? FordPass Rewards bonus offers are only visible to dealerships via the Member Portal dealer facing tool. All offers have been loaded into the system. Customers who were previously eligible for the 200,000 FPR point offer ($1,000 value) will not change; only the criteria requiring delivery of a 21MY Bronco has been updated to also include 22MY deliveries.

Price of the MOD hardtop will be whatever they want to charge they're not guaranteeing anything pricing wise for ordering a hardtop through the parts dept for reservation holders, which sucks. I get it because of the added shipping expense, but seems like another middle finger.


Another thing I just realized - the previously mentioned FordPass points were only given to MOD holders that switched to a MIC top. And they're referring to the same thing here - so you're still not getting ANY extra FordPass points for waiting for a factory MOD top.

 

[bdub2you]

That isn't anywhere in the email. We are deciphering the email to say that. If this is the case, then Ford should say exactly that. "We will move to producing inventory units for dealers to sell." An explicit statement would be helpful.

There is an explicit statement, you just seem to be having a hard time with it. The email explicitly says "We now have to produce more soft tops than planned and we won’t be able to solely produce customer orders, as hoped”. Sit there and think about the underlined statement. If they're not solely producing customer order, what other orders are they producing? Answer: dealership inventory orders.

Remember these are emails crafted by PR departments to try to sugar coat and spin things. You're not going to get an email saying: "Well we've decided to fuck over every reservation holder because we're incompetent and can't get simple supply chain management correct".

 

[BryceGTX]

They are ugly, though.


I just ordered one this morning. It WILL get here way before the Bronco.

Nice! What color did you decide on?

 

[GRIFFINCONWAY]

Is it safe to assume that someone in the aftermarket will start manufacturing hard tops? I switched to a soft top and hope to buy a hard top after taking delivery but ideally wouldn’t wait until 2023 lol

 

[Delli555]

I just got that as well...so no new news?

Oh, it is new news. Very bad new news.

 

[Schnabby]

Say WTF Ford! Hats off to your awesome Bronco Top Team >>>>Rock Master Scott and the Dynamic 3 and their masterful production of >>>The Roof is on Fire.
Take the summer off and come back in 2022 when you figure it out.

 

[TJconvert2.7]

The Ford dealer I chose happens to have a collision center

I think Ford should offer a hook up to paint MIC hard tops white.

 

[bajabronco57]

The Bronco is the only reason I’m not driving a 4RUNNER right now. If I end up having to buy something a 4Runner is what it will be.

I grabbed a 2000 4Runner to hold me over until this whole thing is figured out.

 

[Bronco21fan]

I didn't get the email. Maybe it's a good sign!

I didn’t get it either I have a 2 door I’m hoping like other people said all the mic tops will go to complete 2 door orders since there less 2 door orders than 4 door

 

[SafariJeff]

Great... I should be finished paying off the Defender buy the time I can get a Bronco delivered with everything, like the white matching top on the Wildtrak. At least I may have a better option than that the horrid black/sandstone interior and dash color on the Wildtrak by 2023!!!!

 

[dgorsett]

No one will probably click this and read it, because no one reads before they post, but BN posted the FAQ that went out to dealers. It answers a lot/some of the questions that some of y’all have.

https://thebronconation.com/forums/...ction-extended-plus-some-lows.5249/post-74244

big thing to point out though: producing tops at a 60% MIC to 40% soft top ratio

This answers literally every question in this thread (at least as well as any corporate comm would.



Customer Communication FAQS – 6.25.2021

What roof options are available Broncos? See attached Updated Bronco Roof Options guide for a breakdown of each roof option, also available within the Bronco Dashboard → Additional Resources → Vehicle Information.

• 2-door Broncos (only available with hardtop roofs):
  • 2021 & 2022MY – Carbonized gray Molded in Color (MIC)
  • 2023MY – Carbonized gray Molded in Color (MIC), Black Modular, contrasting white modular, and body color painted modular
• 4-door Broncos: o
  • 2021 & 2022MY – Carbonized gray Molded in Color (MIC), Black Cloth Soft Top
  • 2023MY – Carbonized gray Molded in Color (MIC), Black Cloth Soft Top, Black Modular, contrasting white modular, and body color painted modular, Dual top options

Why is the painted roof now pushed to late next year as a 23MY option? We are working as fast as we can to try and get through the hardtop roof Bronco bottleneck. We originally intended to build roughly 80% hardtops and 20% soft tops. That ratio is now closer to 60% hardtops and 40% soft tops. Our roof supplier is doing this by focusing all efforts on producing as many molded in color (MIC) hardtops as possible. The other versions of the top will come late next year. Our goal is to build as many customer Broncos at the highest quality this year.

Are 2-door Broncos still being produced for 21MY given the hardtop roof challenges? Yes. 2-door Broncos will continue to be produced throughout the 21 model year. 2-door Broncos will only be built with the molded in color hardtop roof. Based on demand, some customers will receive a 22MY Bronco.

How are Bronco 2-door and 4-door First Edition customers impacted by this news? All Bronco First Edition orders will be scheduled and built throughout the 2021 model year with the previously announced MIC roof.

What is included in the hardtop prep kit? The hardtop prep kit is included on all 4-door soft top orders, effective with September 21MY production. The kit includes the proper connections for rear windshield wiper and rear defroster as well as the controls needed for these features.

If a customer switches to a soft top roof, does that guarantee them a 2021MY Bronco? Switching to a soft top will expedite a customer’s order, however, it does not guarantee a 21MY. Scheduling is based on a number of factors including reservation timestamp, part availability, and the number of Bronco vehicles each dealer receives.

Will the hardtop prep kit be available for customers whose 4-door soft top Bronco is built before September production? No. Hardtop prep kit will be included on all 4-door Broncos, beginning with September production

If a customer no longer wants to wait for a delayed roof, can they update their order to be considered for 21MY scheduling? Yes. We encourage any customer who would like to be considered for 21MY production to update their order to a buildable roof option (soft top w/ prep kit or MIC hardtop) and request their dealership remove the 99-priority scheduling code. Once their order has been updated, we will continue to use their reservation timestamp as one of the factors determining if their unit gets scheduled.

How will a customer be able to get a hardtop roof when available in 2023? Hardtop roofs will be available as an accessory ordered through their dealership. While we cannot provide a price yet, the freight shipping costs to get the roofs to dealers will cause the cost to be more than the factory installed option.

How do we handle a customer who wants to wait for a 23MY roof option? If a customer has already converted their reservation to an order, we encourage dealerships keep their scheduling priority code at 99. We will have more information available at a later date regarding the 22MY ordering process and recommended processes for customers choosing to wait.

What changes are coming for 22MY production? Customers can expect to see updated paint colors – including green, special editions, manual Sasquatch package, and 4-door Sasquatch with roof rack. We will have complete details when the Build & Price site opens.

When does 23MY production begin? 2023 model year production will begin in late Q4 2022.

Will a customer’s reservation timestamp still apply for 23MY? Yes. Timestamps will continue to be a factor in scheduling throughout future model years. At this time there is no expiration date for reservations. Scheduling is based on a number of factors including reservation timestamp, part availability, and the number of Bronco vehicles each dealer receives.

How does a customer know if they are eligible for the 200,000 FordPass Reward points offer? FordPass Rewards bonus offers are only visible to dealerships via the Member Portal dealer facing tool. All offers have been loaded into the system. Customers who were previously eligible for the 200,000 FPR point offer ($1,000 value) will not change; only the criteria requiring delivery of a 21MY Bronco has been updated to also include 22MY deliveries.

What does price protection mean? For any customers with a Bronco reservation or order as of March 19, 2021 Ford will ensure that you will not see an increase in the MSRP if you receive an equivalently equipped 22 or 23 model year Bronco.

How can customers receive their Bronco sooner? Customers willing to avoid key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will have a higher likelihood for 2021MY production based on part availability.

 

[Ig_bronco]

Dammit...I was reading it that way too. I dont get why they cant just slap it on there between now and September.

Well if you want that kit i guess you could opt to wait months? and tbh that kit is a slap in the face to me. Its a couple bucks at most. they should be offering those ford points and credit

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