I can't believe they took a pic in beardface and culturally appropriated the lumberjack...Brilliant design exploration. Ford has a great team working on this brand. They left nothing to chance and made sound design decisions along the way to the final launch version of the Bronco.
I know I am in the minority, but I would still buy that today if it was a production vehicle. Always liked that look. I think that the memories of this concept helped keep everyone focused when they were trotting out new bronco designs that looked like an S-10 Blazer. Thank goodness!