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Can’t believe these 2 vehicles used to resemble each other.
The original and highly lauded Jeep Cherokee (XJ) is a car, isn't Discovery as well? Honestly the Blazer is a nice SUV even if not a truck.
The Jeep Wrangler market is very tight and GM has never been successful in that market. Why would they launch another truck into a highly competitive and polarized market that with high risk and low return when they can generate revenue with another proven chasis in the crossover market?
Remember GM has never competed in the Wrangler market. Ford did and Landrover does, but GM competed in the fullsize SUV market, and failed (with the K5 Blazer)
The real answer is the Explorer killed the Bronco while creating a new market segment and decimating the competition for almost a decade.
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I’m not a GM exec, but if I were I would tell you, “ the success of the Bronco re-launch has demonstrated that the risk is not as high as I once thought it was” (which was kinda the whole point of my comment)
As for low return, that‘s subjective so I’m not able to address it either as a pretend GM exec or an average slob who knows nothing about running a car manufacturing business. I can only assume that the Ford execs thinks the return is pretty decent or we wouldn’t be here today.
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Anyone have a larger, hi-res version of this?
In parking lots I watch for one of these abominations next to a Jeep. I want a picture of them plus my Bronco (all three). to rub it in to all my Chevy loving family members…. 
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If Cadillac kept making cars like the 1984 Cimmaron, they would have gone out of business and rightly so. If you have a brand or a model that you embarass by not doing it justice, it needs to go away. The Blazer nameplate needs to be changed or they need to rehabilitate it like Ford did with the Bronco.
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One guy on insta did a beautiful art render of what the Chevy Blazer should have looked like. It's too bad that someone at Chevy signed off on basically 4-5 identical Crossovers, and 3 identical large SUVs for their entire lineup.
Btw, I love my more door Bronco. Just had to post.
I couldn't agree more!! And this coming from a Chevy guy who's buying his very first Ford!!I just don’t understand what Chevy was thinking with the Blazer. Why keep the name Blazer while morphing it into a purely on-road vehicle?
I’m biased but I think Ford won this round.
Like Dodge putting four doors on a Charger, making a small hatchback Charger in the ‘80’s. and GM/Pontiac making an Australian-built, front wheel drive GTO. Ignorant.I just don’t understand what Chevy was thinking with the Blazer. Why keep the name Blazer while morphing it into a purely on-road vehicle?
I’m biased but I think Ford won this round.
https://www.autoevolution.com/cars/pontiac-gto-2003.html#aeng_pontiac-gto-2003-57-v8
That was a proper current day (at the time) revival of a nameplate.
V8, RWD, 2 door, just like the original. The only reason it died is because it was very expensive to sell in the USA. There was no FWD GTO that I recall. Other than the Mitsubishi GTO (3000GT known here in the states).
400HP midsize 2D RWD, I buy one.
That was a proper current day (at the time) revival of a nameplate.
V8, RWD, 2 door, just like the original. The only reason it died is because it was very expensive to sell in the USA. There was no FWD GTO that I recall. Other than the Mitsubishi GTO (3000GT known here in the states).
400HP midsize 2D RWD, I buy one.
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