🔺 2023 Bronco MSRP Price Increases Effective 2/10/23

[BigFootie]

Are you saying that you may or may not have to pay this new price increase depending on whether or not your dealer decides to pass it on to you?

That is the way it is supposed to be but we have seen over the past few years here that not all dealers seem to remember that.

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[JL8jeff]

Wow, I'm glad I put a deposit down on a 2 door base Sas last Thursday. The Bronco is in transit so it might have saved me $2K.

 

[JawnyBronco]

Looks like the Heritage Edition is also exempted from the increase. Same $44,305 base price for the 2DR as before.

So HE will be an even Sweeter value…

 

[MayhemMike]

and current Build & Price page

That’s the end of the B&P I never look at. Lol

 

[Alpha1_Silverback]

Are you saying that you may or may not have to pay this new price increase depending on whether or not your dealer decides to pass it on to you?

The price level increase SHOULD be passed on to you as a customer in 1 of 2 ways. either at time of sale or 60-90 days later once the dealership gets reimbursed. The difference between msrp when you ordered and what it is when the vehicle shows up does not have to be passed along to the customer unless you are A/Z/D plan. I do not know 1st hand of any dealers not giving that money back to the customer, but if you search on here, several accounts of people not getting it and being told Ford will send them a check. that is not the case. Ford sends the dealership money via their dealer statement; it would be up to the dealership to pass long that money to the customer. This is what should happen!! My dealership will discount the vehicle upfront.

Going forward, if your Bronco has not been invoiced yet, the new pricing as of yesterday, will be in affect, however your original order preview and DORA will show a lower price level and lower price. The dealership should honor that pricing and apply your PO (pgm 38644). The dealership will determine if they apply the difference at the time of sale or not. The PO is a rebate and will be applied at point of sale (assuming they can find it in Vincent). You will sign a form showing the PO amount. It will also appear on your buyers order or contract.

 

[lemonslush]

yup just noticed this today WT,HT,hoop step,4dr green 60595$, now its 62095. Rebuild my spec online for fun and noticed it was $1500 more than my invoice price. I gata pay $1500 for shipping so mentally I care less about paying that now

 

[Haelous]

For those who haven't paid attention since the beginning...

HOSS 3.0 became standard on WT in 2023 right? Am I reading it right that 4-door WT 2022 w/HOSS 3.0 ($2,515 option) is more expensive than a 4-door WT 2023?

2022.5 MSRP $51,920 + $2,515 = $54,435
2023 MSRP = $54,320

I feel like there's something I'm missing.

 

[Alpha1_Silverback]

This is what was shared with dealers. This is nothing different then any other PL increase. What it is saying is that the dealership will have automatic price protection. Meaning the difference will be reimbursed to the dealership on their dealer statement. usually 60-90 days later. sometimes sooner. They (dealership) will make the call as to when that discount is applied, up front or in form of a check after the fact. No reason you are not entitled to this savings. But again, the dealership is NOT required to pass this along unless you are a plan. Stay on top of your salesman, ask the question. When will I get my price level protection at POS or afterwards. I would prefer POS.

 

[TheGriffin1313]

My 22 base squatch that was canceled at 38850 was honored for the 23 unit.
But you need that original order sheet with your DL photo is the key to this price honoring.

thank you Ford

 

[BaseManSquatch]

So I was playing around with the Build & Price today, build a Big Bend with the same options I had before, cargo drawer, cargo area rug, splashguards, removable hood steps, auxiliary switches and rear locker and it came out to $1,880 more than when I built it last week.

Also, why is the destination charge more for Big Bend then Base with Sasquatch package?

By the time I'm going to be able to actually order a Bronco it will be $5,000 more than the original price which at that point I'll just get a Base 4 door with zero options.

Ford can get away with this because they know that 99.99% of the people are going to finance the Bronco and all the customers care about is the monthly payment, they don't care if it's for 120 months or whatever, they just care about the monthly number.

At this point boys I think the best option would be to wait it out for 2 or 3 years and buy a used CPO Bronco. There are A LOT of Bronco owners out there who bought the vehicle without even test driving it thinking that it's going to be as quiet as a Lexus. Just look at all the threads out there. I bet there are going to be a lot of them for sale in a couple years.

 

[BigHoof]

This is what was shared with dealers. This is nothing different then any other PL increase. What it is saying is that the dealership will have automatic price protection. Meaning the difference will be reimbursed to the dealership on their dealer statement. usually 60-90 days later. sometimes sooner. They (dealership) will make the call as to when that discount is applied, up front or in form of a check after the fact. No reason you are not entitled to this savings. But again, the dealership is NOT required to pass this along unless you are a plan. Stay on top of your salesman, ask the question. When will I get my price level protection at POS or afterwards. I would prefer POS.

Thanks for posting. Can show them that when the brain fog hits. You may not know of any dealer but there will be hundreds boned by this.

 

[BigFootie]

This is what was shared with dealers. This is nothing different then any other PL increase. What it is saying is that the dealership will have automatic price protection. Meaning the difference will be reimbursed to the dealership on their dealer statement. usually 60-90 days later. sometimes sooner. They (dealership) will make the call as to when that discount is applied, up front or in form of a check after the fact. No reason you are not entitled to this savings. But again, the dealership is NOT required to pass this along unless you are a plan. Stay on top of your salesman, ask the question. When will I get my price level protection at POS or afterwards. I would prefer POS.

Thanks for posting!

 

[5PC24]

The price level increase SHOULD be passed on to you as a customer in 1 of 2 ways. either at time of sale or 60-90 days later once the dealership gets reimbursed. The difference between msrp when you ordered and what it is when the vehicle shows up does not have to be passed along to the customer unless you are A/Z/D plan. I do not know 1st hand of any dealers not giving that money back to the customer, but if you search on here, several accounts of people not getting it and being told Ford will send them a check. that is not the case. Ford sends the dealership money via their dealer statement; it would be up to the dealership to pass long that money to the customer. This is what should happen!! My dealership will discount the vehicle upfront.

Going forward, if your Bronco has not been invoiced yet, the new pricing as of yesterday, will be in affect, however your original order preview and DORA will show a lower price level and lower price. The dealership should honor that pricing and apply your PO (pgm 38644). The dealership will determine if they apply the difference at the time of sale or not. The PO is a rebate and will be applied at point of sale (assuming they can find it in Vincent). You will sign a form showing the PO amount. It will also appear on your buyers order or contract.

Does this apply for Raptors as well?

 

[Alpha1_Silverback]

Thanks for posting. Can show them that when the brain fog hits. You may not know of any dealer but there will be hundreds boned by this.

I do not doubt that at all. I personally do not know of any is all im saying. The market I am in, this would not happen. Some around here give it up front, others will send a check. But either way the customers will get the money.

 

[Alpha1_Silverback]

Does this apply for Raptors as well?

The PL protection yes. That is the only price protection available on HE Limited and Raptor.

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