Agreed, and I think that's why people wanted to know prices before locking in a dealer. So they could negotiate with their dealer before locking in their order in Dec. I've already got email confirmation from multiple dealers in my area that they won't mark the Bronco up over MSRP. I do however expect financing to try to get me to buy all 200+ of the add-ons for the Bronco.I think there are 2 issues here and a lot of people are trying to turn it into just one. How does knowing the price of the Bronco help you decide on a dealer? The thing you really want to know is what will the dealer try to do when it's time to sign paperwork. Will they try to add things on? Will they want a high doc fee? Will they try to jack you on your trade? Will they charge a high interest rate? You need to pre qualify your dealer and expect the best price you will get is MSRP. That won't change if you know the price today or the day you take delivery.
Like everyone else I would like to know what packages will cost and what not, but I am not going to cancel my reservation over this. I just hope Ford comes out and tries to put out this fire before it gets too out of control. I am hopeful that these Bronco appearances that Ford has planned are not just in the US, after all the Bronco is for sale in North America, that includes Canada. So far I have only seen the Bronco used in the US. I'd really like an opportunity to see it before buying it over the internet.
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