If Ford created the vehicle we all hope it will be, then you may be right…..a tough titty said the kitty, but the milk’s still good mentality will prevail.I think Ford will come out selling over a million bronco in the long run . For most people once their bronco is delivered , missteps of the past will be forgotten.
I’m only speaking for myself here, but I will be very hesitant to voluntarily subject myself to a process like this by Ford ever again.
Here come a couple more cliches…..fool me once, shame on you, fool me twice, shame on me. The priority order blindside to me is the one unforgivable aspect of this delay……it was calculated and sneaky, and for me might be “a bridge too far” when it comes to future Ford vehicle purchases with a similar process.
I can live with commodity constraints. They launched during the height of the pandemic (7/2020), so that shouldn’t have been too much of a surprise for a company with its thumb on the pulse of America, but whatever. At the very least, they certainly knew what challenges they had and with what assets were constrained when they allowed dealerships to provide line-jumping passes at the expense of those who through luck or perseverance, or both, had early timestamps.
That banana republic priority order giveaway pushed a lot of people from 2021 to 2022. Thousands lot of constrained assets were used up and affected thousands of peoples build dates, or build years.
But I digress. Ford will sell 10’s of thousands, and those people that miraculously receive unexpected builds (much like the neighbor of a serial murder will undoubtedly claim shock and disbelief to a doe eyed reporter), or those that don’t, but expected as much, will be pleased with the process……but I, and I presume others will remember and take a pass.
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