Yes, my wife enjoys having several different purses available to use.That may be true, and I won't debate that info. However, there is an intrinsic "enjoyment" value of having the options while owned. Meaning - If I have all the options, I will enjoy having them available to use.
An enviable position, to be sure, but the opposite of your original claim.That I lost value at the time of sale likely won't be that much of concern.
"The Bronco is Ford's flagship offroader so it's understandable the lower trim models would hold value as they make a perfect "offroad" vehicle."The F150 is Fords flagship so it's understandable the lower trim models would hold value as they make a perfect "work" vehicle.
"Badlands model is the "mall crawler" version."Platinum model is the "mall crawler" version.
"F150 is billed as purpose built - to take on Chevy/Dodge."As for the Bronco we may be looking at apples and oranges - Bronco is billed as purpose built - to take on Jeep.
The analogy is very close. The vehicle inherently has some utilitarian value. That utility doesn't really go away with age. But people that are buying Platinums are not buying just the utility, they're buying the gizmos, the gadgets, and the prestige of a new, fancy truck. The money you pay for the "new" and the "fancy" is what evaporates right away.
In the same vein, the Bronco has some base utility that will always be there. Those that choose to pay twice as much to get some flashy wheels and bigger screens and branded speakers aren't doing it for the pure utility, but for the intangibles that come with it. And the intangibles aren't worth as much on the secondary market.
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