An open letter to Ford.

[M&M Beer]

Completely irrelevant to the subject at hand.

The fact there are people that reserved within a few hours of reveal that don't have a vin while people that walked in LAST WEEK to place an order and get a Vin is disgusting.

I'm going to hold strong for now, maybe even a few more months but at some point I'm just going to buy something else and it WILL NOT be a Ford product.

My wife and I will soon have our youngest graduate and with that we wanted to spend the summer going on little adventures with this vehicle. We have worked very hard to get to this point and damn deserve it but month after month Ford has done nothing but shit on the ones that have supported this launch from the get go.

I hear ya my wife and I had a trip out west last summer that I totally expected to have my Bronco to take out there from Michigan. We went to Moab Rodeo and had a blast but I would have liked it more if I had my Bronco. I have a OBX ordered 9/22/20 and reserved date of 1/22/21 and nothing its very frustrating to hear other builds like mine that just walked in and now they are driving a new vehicle. I plan on hanging in there till I get my Bronco but the wait is getting old!

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[ChompSticks]

If Ford can't build higher end trims then they need to let us know so we can just buy something else then.

They did tell us that some people may expect a 2023. WIsh they could narrow it down though.

 

[Brongo]

But what I meant, is that your party of 5 is compared to your list of constraints. Makes sense in my head. Lol

you missed that memo.

I see. But that suggests that the constraints are caused by the reservation holder and not the restaurant. In our case, my whole party is here, but the restaurant doesn’t have plates and forks available for us yet.

 

[Johnny Mo]

But what I meant, is that your party of 5 is compared to your list of constraints. Makes sense in my head. Lol

you missed that memo.

I think the more appropriate comparison is that the restaurant ran out of the mashed potatoes and creamed spinach. Or more appropriately in this case the main part of the entree that was selected from the menu.

 

[Booback]

I see. But that suggests that the constraints are caused by the reservation holder and not the restaurant. In our case, my whole party is here, but the restaurant doesn’t have plates and forks available for us yet.

And when they do, they give them to a walk in while you sit by the door @Ford Motor Company

 

[shieldsy]

Nobody made Ford take reservations.

They marketed, launched, promised and sold the vehicle that way (along with a lot of other promises they ended up breaking).

Ford was rewarded by using that approach with a metric ton of reservations as well as early buying preferences from actual customers lining up. The Street was very happy as well.

It was a bait and switch tactic that you normally get from one of their slime-ball dealerships not the Mothership.

It is painfully clear that no matter what comes out of Fords mouth, they have zero intention on being customer focused. They will continue to cater to their large dealership network at the expense of everything and everyone else.

 

[Bongo Fury]

If I read this correctly the "Reservation" has limited functionality beyond getting the reservation holder a spot in line to order a Bronco. Outside of that it would appear there is not much else that tool provides.
https://fordauthority.com/2020/07/full-details-on-how-bronco-sport-and-bronco-reservations-work/

https://www.ford.com/support/how-tos/owner-resources/sales-support/reservation-to-order-faqs/

Additionally footnote "2" may be of particular interest to those who have placed deposits and have had Dealers mark up final costs.

 

[djlumen]

I mean restaurants keep selling and processing to-go orders while the tables are full. The tables are like Broncos with restricted commodities there are only so many available. If you are starving and want food now order it to-go (a non-restricted bronco).

 

[North7]

 

[BC overlanding]

seriously you guys know how to beat a dead horse..
Try just try to wrap your head around this
1. Life isn't FAIR
2. FORD doesn't care
3. Dealerships done care
4. Moaning about not getting to spend 35,000-65,000 dollars is 1st world problem
4. World doesn't care you haven't got you Bronco yet

sooner you realize this the better off you are, So wait or buy something else
with that said hope everyone gets there Rig sooner then later

 

[Toccoa]

 

[okbob]

The Ford sympathizers will be along shortly.....oops, already have lol.

 

[Graybs]

Dear Steve,

We do not give two shits.

--Ford

 

[ChompSticks]

seriously you guys know how to beat a dead horse..
Try just try to wrap your head around this
1. Life isn't FAIR
2. FORD doesn't care
3. Dealerships done care
4. Moaning about not getting to spend 35,000-65,000 dollars is 1st world problem
4. World doesn't care you haven't got you Bronco yet

sooner you realize this the better off you are, So wait or buy something else
with that said hope everyone gets there Rig sooner then later

Yup, I am waiting for the right G wagon to come up.

 

[22OBX]

When you go to a restaurant do you expect them to hold the table if your entire party is not there for another 2 hours?

dealer allocation does suck though

Or do they sit others while you wait for your party to arrive?

If I read this correctly the "Reservation" has limited functionality beyond getting the reservation holder a spot in line to order a Bronco. Outside of that it would appear there is not much else that tool provides.
https://fordauthority.com/2020/07/full-details-on-how-bronco-sport-and-bronco-reservations-work/

https://www.ford.com/support/how-tos/owner-resources/sales-support/reservation-to-order-faqs/

Additionally footnote "2" may be of particular interest to those who have placed deposits and have had Dealers mark up final costs.

This. I never saw anything stating other than what is posted here and what was in the reservation agreement. As it relates to allocation and dealers stacking orders there are state laws and antitrust laws they have to take into account. If there were 100 dealers out of 3,000 getting the bulk of orders, you think the other 2,900 dealers wouldn't cry foul? There were never any guarantees other than you will be able to place an order if you had a reservation. If anyone has in writing that Ford said we will be every reservation order before we build any others, please post it.

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