Anyone else feel like Ford is doing this all wrong?

[BroncoKong Jr.]

So, essentially this favors dealers when deposit holders start walking away.

Yeah. But I wouldn't expect too many people who order to walk away. Certainly there will only be a percentage of reservation holders converting to orders, though.

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[CycloneGT500]

I can tell you from this first public event, it is very obvious that they simply got ahead of themselves on this one and were not prepared for the public scrutiny and demand.

They are doing the best that they can to try and keep us happy, but they just don't have it all in place at this point. I think maybe things got leaked a little too early so they are working with the circumstances and trying to give us any information they can.

They aren't ready to get into the weeds though, so we need to recognize that when asking our questions and keep things high level at this stage.

Everyone is complaining about not having more information before ordering... But take a step back. You have nothing ($100 refundable) invested in a vehicle that is not set to deliver until spring of next year. Outside of a new release, the vast majority of their buyers do not order vehicles to spec...they buy off the dealer lots. To have this level of demand and this many custom orders is a new experience for them. The information will come, but we have to be careful with what we are expecting at this stage.

There will not be any on the lots - except for those that were ordered and customers backed out. And to that end I know dealers who are getting everyone and their brother to reserve so they will have lot Broncos. I was told not to back out, that if I was getting wet feet to let them know and not tell Ford so they could still get my Bronco here.

 

[Incognito]

So, essentially this favors dealers when deposit holders start walking away.

Yeah. But I wouldn't expect too many people who order to walk away. Certainly there will only be a percentage of reservation holders converting to orders, though.

Read through the start of the Granger $2000 off invoice price thread.

Ford did not just change the order in which reservations are going to be produced ( based on regions and dealerships getting some at a time) .

Ford also let it be known that dealerships that see a high percentage of reservation holders walk away, or disappear ( because they were fictional cut-outs created by the dealer) would be punished, financially.

Ford made it so the buyer has some leverage again.

 

[jehines3]

stupidity.

so basically 2 fewer models not counting a very limited edition one? We have only 3 packages mid, high, lux. 2 engine choices and then a heavy offroad package. How is this in any way confusing or complicated? Are you bitching because the vehicle will launch with hundreds of accessories? How is any of this a bad thing? lol.

I'm not complaining at all. I was responding to the OP question.

My September 21 deposit did exactly what I wanted to and got me a 2022 model year vehicle.

I was applying logic to a very confused and wary launch of a product that will cost in excess of $45k for most people. My proposal would have reduced complexity, gotten limited configurations in the hands of actual buyers, and allowed dealers to get some on their lots so that anyone that wanted to see it before ordering.

Most here are upset about the lack of clear informaiton from Ford. Upset about option shown on pre-production not being offered, concerned that the configuration that they thought they could get is is is not available. These are reasonable emotions from buyers that just wanted to buy their dream vehicle. I can handle being told no on an option or configuration, but it may affect my decision to consummate an order and sale.

Why not clear that log jam hurdle upfront rather than keep your purchasing and sourcing folks heads spinning and failing to get to production state.

 

[Streetbob08]

This isn’t a post so much about lack of B&P as much as it is about Fords seemingly “Do nothing, tell no one” strategy. The cats out of the bag for what the bronco has and what it seems to be capable of. My issue and I’m sure the dealers as well, is lack of transparency between HQ and the dealerships around the US.

its one of the most hyped cars trying to break into a market dominated by Jeep and no dealers appear to have any info at all. Meanwhile there's pamphlets showing how Jeep plans to go toe to toe with the bronco and seems Jeep dealers have strategies in place. Things like strategy and build and price and promotion showings should have been in the works since last year through the reveal this year. i know there’s a pandemic but there’s so many ways to promote this vehicle and it seems Ford isn’t pursuing any of them.

Ok, here's my thought's on what happened. The Chinese virus FUBAR"d everything!

 

[Squatch]

Y'all seen the no X-plan thread?

 

[Blitzinger]

Y'all seen the no X-plan thread?

You heard it here first. Lol. It's almost like their goal is to create a Harvard case study on how to totally mess up a vehicle launch

 

[Bronc-O]

Ford also let it be known that dealerships that see a high percentage of reservation holders walk away, or disappear ( because they were fictional cut-outs created by the dealer) would be punished, financially.

Ford made it so the buyer has some leverage again.

This echo's what I said a couple of times. I've seen what seems like far too many placing reservations that have under 10 posts made here. In one thread, there were 2 in a row and their very first posts were to claim they placed a reservation and singing the dealer praises. I've seen way too many to not think some of them are shills trying to drive others to place real reservations.

 

[LandCruiser]

Can someone explain something to the retard (me).

Ford says that reservations after Sept 15 won't be MY 2021, but MY 2022... but also people are saying that not all reservations will be converted to a build. So that means there are much more reservations than builds, especially if dealers are trying to sock puppet these things or people reserved with no intention to build.

So how do they KNOW that they won't exceed production numbers if they go through mid Sept reservations until they start to build these things???

 

[Blitzinger]

Can someone explain something to the retard (me).

Ford says that reservations after Sept 15 won't be MY 2021, but MY 2022... but also people are saying that not all reservations will be converted to a build. So that means there are much more reservations than builds, especially if dealers are trying to sock puppet these things or people reserved with no intention to build.

So how do they KNOW that they won't exceed production numbers if they go through mid Sept reservations until they start to build these things???

They're basing it on estimates. So I think they are saying "we think we can only produce x amount by end of MY21 and we have y amount of reservations so difference is MY22


Although if this "no x plan" bs is for real I have a feeling that MY22 holders will get catapulted to MY21

 

[Wahoowa]

I’m to point of just about giving up on this process. I’d decided to unplug a bit, but keep coming back for more - fool that I am.

 

[timbermusic27891]

I don't know if Ford is doing it all wrong but to me it does seem like the Bronco comeback has been rode hard and put up wet for a while now. Could be wrong but think I can remember back 3 years ago and there was talk of our much anticipated Bronco being available again. Looks like now finally the rubber is going to meet the road.

Heck Chevrolet announced last year it was introducing the Hummer again with 1,000 horsepower, having a 0 to 60 mph acceleration of 3 seconds and 11,500 feet of torque. It appears the Hummer will be delivered to it's customers before the Bronco possibly...

I think the Jeep Rubicon may be on the trails with a diesel version before the Bronco I have reserved can be born... Not bashing Ford or the Bronco but just thinking out loud with my thoughts I guess....

 

[Blitzinger]

I think the Jeep Rubicon may be on the trails with a diesel version before the BroncO

They already are

 

[Undecided]

I think Ford is doing things well, but definately could have been better. I think they revealed too much at the start that turned out to be unclear or they reversed course on or is not for production or will be added later or may & may not happen or got delayed... and delayed.

But it has been a crazy year to say the least and hindsight is 20/20.

 

[Builtdadbodtough]

I’m leaning more and more towards the thought that Ford has botched this entire process. The reveal while it was cool at the time still left a lot of people like wait that was it? I don’t understand why it seemed like they were pushing things back & slowing down because of Covid and then all of a sudden theyre like we’re just gonna go ahead with the reveal and hope that everything else falls in the place and it has not. As the OP said build & price should’ve been available right away with the launch. If you told any of us on the night we watched those videos in July that build and price wouldn’t be ready in October everyone would’ve laughed in your face and said no way. Easy to say in hindsight I guess but I would rather they have waited until they had at least most of everything in place then did the reveal and had everything ready to go from jump.

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