- First Name
- Brent
- Joined
- Oct 3, 2020
- Threads
- 9
- Messages
- 1,274
- Reaction score
- 2,687
- Location
- Calgary, AB
- Vehicle(s)
- 2019 F150 Sport, 2021 Bronco Badlands
- Your Bronco Model
- Badlands
Great points.Some things i agree and completely understand...it just more of a common sense thing. Regardless of not having a VIN, Build date, whatever...even if you have price sheet signed etc it should be honored by that MY pricing! I know the sleazy fine print that enables them to wiggle out of the agreement but that's the problem period.
To subject people to price hike; AND they (FORD) cant even complete orders prior to accepting new ones? Then you have this shoddy allocation formula where most people would have had their orders by now...everything was FUBAR from the jump. Where is the common sense here by Ford? Simply said the year you confirm/submit your order should be price protected point blank period for the (3) years same that they are giving the day 1-3 people. When we consumers side with reason as to why, is when things keep happening......yet if people didnt buy and cancelled there orders im sure Ford would suggest otherwise.
Every major car company even electronics are subject to the chip shortages....perhaps Ford should have looked at their "inventory" and allocate resources accordingly prior to continuing to mass produce vehicles and not deliver on early orders. Why not hold off on new orders until they catch up? This is a hot vehicle and will be in demand.....6G is piece of the thousands of would be first time Ford buyers might just walk away ( my guess) from annoyance of this whole process.
If I came into this as a new order last month, or recent im expecting to pay at that MSRP. if im someone who ordered day 4, or back with reservation was a thing and submitted their order ive been subject to now 2-3 price hikes...Thats crazy and to see people walking into dealers and getting VIN# asap...what?!?!? lol
My only thought is, with my rudimentary working knowledge of manufacturing, is that Ford, like others, have to plan, schedule, order material, and budget months to (likely) years in advance of production. Trying to get it right in today’s world would be extremely challenging. Given the intense interest in the Bronco I’m guessing Ford is trying to meet demand (it’s money in their pockets) and planning best-case/worst-case scenarios. Worst case planning likely involves the PFO letters and OMG price increases being dumped on consumers. Ford has nothing to gain by pi$$ing off customers so I don’t think these actions are the ones Ford wanted to do.
I understand the grief and pi$$ed-offedness, but a deeper understanding of the situation may help ease frustrations.
As for walk-ins getting orders ahead of reservations, this has been discussed in threads long past. Remember that MAP has a phackton of employees and is set up to pump out, from memory, close to 1000 Broncos and Rangers combined per shift. If they have parts to assemble certain models and are restricted on others, they must feed what they can into the MAP machine. Walk-ins aren’t taking away constrained models to the best of my knowledge.
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