Just because you add $30k of options to a $32k vehicle does not make it in the same category as a $60k base vehicle.I’ve been shocked at just how many people expect a higher end luxury experience out of a purpose built utility rig.
Bronco is within a couple thousand of a Mustang. Adding 20-30k of options to a Mustang does not make one a BMW either.
My Bronco is easilly as nice as my last Mustang, or my Wife's F-150. Maybe not as well thought out as an Expedition, but I hated driving the Expy on anything but long road trips.
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